• If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • You already know Dokkio is an AI-powered assistant to organize & manage your digital files & messages. Very soon, Dokkio will support Outlook as well as One Drive. Check it out today!

View
 

ProductCampRTP_InnovationAndProductDesign

Page history last edited by Bill Farrow 13 years, 10 months ago

Innovation and Product Design


Montie Roland - Montie Design, Morrisville NC

Presentation Objectives
 Gain Insight into the concept of innovation, and how it is different from invention.  Building with what you've got.
 Gain Inspiration

Product Development Process
 Fuzzy frontend - Market research
 Industrial Design - concept development, renderings, rapid prototypes
 Detailed Design - code design, engineering
 Doc & Test - user testing, manufacturing specifications
 Launch and Management - marketing

  The cost of making mistakes and having to go back and repeat steps.

Innovation (quote from wikipedia)

Who Innovates:
 Manufactures - some companies need to bring in a design company which is not constrained by inherent limitations (ie politics, or tight focus) to innovate.
 Users - do this in wonderful ways, but can frustrate the company that supplied the product.  They miss-use the product to make it do what it should have done.  Use this to come up with your next product.
 Organizations -

Product vs Process Innovation
 Product Innovators - Apple (Macs)
 Process Innovators - ie Dell (PC)
 Product Plus Process (Mfg & Service) Innovators - Apple iPod

 Who has More Market Share? - Dell (PC), Apple (Music & MP3)

Innovation vs Invention
 Accepted Criteria
  One vs Many Products or Process
  Money Spent (invention) or Money Gained (Innovation)
  Invention -> Innovation
 
Adding to the Conversation
 Deeper Understanding
  Innovation is not the same as invention
  Innovation is does not require invention
  However, invention can contribute to innovation
 Example: IBM PC history

Crossroads of Innovation
 Inventing instead of innovating
 Institutional Resistance to Innovation
  - resistance to new ideas from other people

Example:
  CRE LED Light fitting with wireless music
    - repackage a loudspeaker, wireless link
  Dell using compostable bamboo packaging
    - Invention - design work to use new material
    - Innovation - use compostable packaging material, using bamboo as a packaging material

Questions and Comments?
  Coffee cups in India used to be made of clay that dissolved in the monsoon rains, now they are using paper.  Even newer paper cups are compostable with embedded flower seeds to help beautify the country - now it is good to litter.
  Innovation may not add value but changes perception
  Subtraction ? Removing the keyboard from the iPhone
  Take what already exists and put it together into a new product.

  What is invention ? Most inventions are built on-top of something else.

The value of thinking though innovation is a reminder that we can do stuff that gives great value by using what is around us.