SocialChangeCamp NYC Planning Meeting 1
Date: August 19, 2009
Location: Roger Smith Hotel
Attendees: Matthew Knell, Nate Heasley, Kat Bridgeman, Damien Basile, Jessica Fillinger , Ardin Marchetta
Key takeaways:
- Meet and greet of team
- Planning team will divide in to 5 committees: Finance, PR/Marketing, Event/Operations, Sponsor Outreach, Speaker Outreach and Content
- Finance - focused with managing budget
- PR/Marketing - getting the word out, and finding people who would be ideal guests for the event
- Event/Operations - everything involved in making the event happen
- Sponsor Outreach - trying to coordinate with potential sponsors
- Speaker Outreach - focused on finding ideal speakers for the event
- Content - focused on making sure the content of the event is on topic
- Identified primary audiences for event
- Executive directors and influence makers from non-profits, public organizations, museums, schools who want to learn more about using social media technology.
- Technologies and marketers who wish to share their experiences working with social media to benefit these organizations.
- Discovered that suggested overarching topic of "Giving 2.0" could be more contextual and less scary to attendees from orgs.
- Defined a few suggested topics:
- Getting Buy In for Social Media
- Social Media Planning and Strategy for Non-Profits
- What is Twitter and how can it help my organization?
- Discussion of whether t-shirts or donation cards was a better takeaway
- Discovered need to define cost and budget based on venue
- NYU Woolworth discussed as possible event venue with Roger Smith having afterparty instead of event
- Decided that sessions should have complexity levels assigned (Novice, Beginner, Intermediate and General or ALL)
- Decided on three kinds of sponsors
- In-kind - barter goods and services
- Cash sponsors
- Media sponsors - to get the word out
- Discussed preference for having 501c3 org underwrite finances for event to make all sponsors donations tax-deductible
- Decided that charging a nominal fee was best for turnout
- Decided to leverage and communicate with volunteers.
- Decided on basic committee members with understanding we will need a lot more members
- Event / Ops - Nate, Jessica
- PR/Marketing - Ardin, DB
- Sponsors - ALL
- Finance - Matt K
- Content - Nate
- Speaker Outreach - ALL
- Sponsor Outreach - ALL
Next steps:
- Set up Google Group - Matt K (complete) - http://groups.google.com/group/socialchangecampny
- Encourage volunteers to join - Matt K
- Access to Wiki - Matt K (complete)
- Find out if Grassroots.org can underwrite our finances to make sponsor donations tax-deductible - Nate
- Ask NYU about catering charges and determine budget - Matt K (pending response)
- Decide on final venue based on NYU feedback - ALL
- Find out how much open bar at Roger Smith would cost - Matt K (pending)
- Update suggested topics on main Wiki page - http://www.socialchangecamp.com - ALL
- Coming up with draft themes in time for next meeting - ALL
- Figure out time for site walkthrough - Matt K
- Repurpose LaidOffCamp packet for potential sponsors - Nate
- Outreach about t-shirt and prices - DB
- Set up date for next meeting - ALL
