Social Media Camp SF 2008

Content Tools - room 2, 1:35 - 1:50 PM

 

Facilitator: Suzanna http://www.GreatAdaptations.org/

Notes: Raines

 

How many people here blogging, vlogging, flogging? (no, that's another #SMcamp ;-)

Online communication

Attracting readership, money flow = passion.

 

What's at the core of who you are.

What you want to be

Who you want to interact with

What you want to learn about

 

Deep interests.

 

Your Passions:

- Sustainability

- Community: (real-world local in Aspen)

- Yourself - don't pay attention to readership. About self-expression.

My favorite kind of blog - internet as vehicle for creative self-expression

 

How you know you're on the right track

over time your readers come to you for a reason

they're triggered by soemthing that you do

 

I write about brain health, online communication (including microblogging), boomer demographic

I can go in a million directions with that

on my blog so long as I can bring everything back to one of those pieces

you've got your core interest

little threads around that

 

to think about

how you're on the right track for blogging:

learn about that topic on your own

want to do whole life

childhood dream

can't stop thinking about it

 

exercises - writing. "wild mind" (Natalie Goldberg)

homework: pick up a pen, keep it moving

you're trying to escape that editorial brain that's bringing in all kinds of info, telling you that you have to do things a certain way.

Make a little note, let yourself stream-of-consciousness write

the best tool I've used for 20 years as a writer/author

to open up the gates to your own inner world

keep you on track with what you want to do and be

that's a passion

that's connecting to the passion

 

Q non-blogger: I'm passionate about content on the web. Even a video - there's some sort of story. Really interested in how the different kinds of media can tell that story. How can one do it concisely, well.

 

Douglas Bel: audio, podcasting: based on open-source project that used to be major contributor to. A way of giving back to the community.

 

Q: Sustainability - a large platform, including a blog. Usually I write about the People side. How do people act in ways that promote sustainability. People can create their own social networks on DreamFish.

 

Q: Anyone using forums?

A: I used to

A: It's a time commitment, like social networking.

 

Working on your content in a way that attracts readership: use keyword tools

WordTracker, Overture, now Google's Keywords easier to use (free service)

an amazing tool for listening to your readership - shows variations.

 

type in a couple of words

example "brain health" a few hundred people. vs. 400,000 a different way.

how many people are searching

who's looking for what I'm talking about

 

Q: How often do you check?

A: When I'm musing, thinking about how I want to work something

 

Q: How do you go from finding out "yes, they're out there"

A: Work keywords into title of posts

 

Q: Simple blog hosting/starting?

A: Blogger. Most beginners, or someone in their household can do.

 

(these notes will be posted on the SocialMediaCamp wiki, linked from sessions)