Adoption of virtual reality (VR) headsets hasn’t grown by leaps and bounds. For one, the devices aren’t cheap. While there are affordable options out there, some can leave a substantial dent in a consumer’s wallet.
And many consumers don’t want to shell out money for a device they feel doesn’t have enough content. But video may change their perception.
Attitudes Toward Using Video with Virtual Reality (VR) Among VR Device Users Worldwide, Feb 2017 (% of respondents)
A study of VR device users worldwide by Ericsson found that more than half (54%) of respondents felt that VR devices will be the new screens for video. And almost as many (53%) said Animated Overview Video will be one of the most popular uses of VR.