Below you will find a full list of sessions offered at this Spring's ProductCamp Austin. Read and consider which sessions you would most like to attend!
We need to fill ~30 session slots, all offer by you - the ProductCamp participants. List your offered session here, if we end up with more than 30 offered sessions, than the sessions will be chosen by the participants in the morning. Please indicate the track that best matches your session.
ProductCamp only works if you get involved - that means speaking or presenting, moderating a panel or roundtable discussion, conducting a workshop, or being on a panel. Proposed sessions will be voted on by the ProductCamp participants with the most popular sessions getting best scheduling. If you can't think of a session to lead, check out the section below called "Topics I would like to hear about" for ideas, or check out some of the really cool sessions offered by people just like you at ProductCamp Austin in June 2008, January 2009 and August 2009.
To learn how to add a session, please read the information on the ProductCamp General Sessions Page(http://barcamp.org/ProductCampAustin_Sessions).
Please submit your session proposals no later than March 20th.
The following are the sessions proposed for ProductCamp Austin Spring 2010, listed by topic/track:
o Navigating the Product Management Minefield
§ Establishing and growing the product management role in an organization is full of pitfalls and hazards that can quickly derail your effectiveness as a product manager, and sometimes it even blows up on you. Product management training teaches you how to do product management, but it doesn’t teach you how to navigate the political mine field of implementing product management or dealing with corporate conflict. In this session, I'll share a series of scenarios that can derail the role of the product manager and we'll discuss how to handle these situations to help product managers achieve success as they implement and grow the product management role in their organization.
§ Session Leader: Tom Evans is Principal at Lûcrum Marketing and brings over twenty years of successful hi-tech business experience helping start-ups as well as Fortune 500 companies create and launch winning products. Tom’s experience covers numerous vertical industries, technologies and international markets
- Simple Content Framework for Marketers
o Start with the Story
o Why is it that some products seem to take off on their own and others never find a market? Ever had marketing run with a completly different positioning than you planned for? Let’s discuss some of the key steps you need to take during development to get people talking about your product. View presentation outline here: http://www.arandomjog.com/productcamp-austin-2010/ (Town Hall)
o Session Leader: Josh Duncan is a product manager at Dell working on the next generation of consumer netbooks. Josh led a discussion on PM best practices, “Why is Everyone Mad at Me”, at the winter 2009, ProductCamp Austin.
- Product Life Cycle & Portfolio Mgmt
- Product Strategy
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Value in Use Analysis for Product Pricing and Marketing
- Determining the proper price for a new product in the marketplace is one of the most fundamental issues that a commercial manager has to deal with today. In this follow up session to the presentation shown during Jan 2010 Austin’s Product Potluck, we continue the discussion about the use of techniques for pricing products based on the value they provide to the user.
This paper presents a new approach to map the value and price space for a product or service called the "Value Box". This new tool combines the conventional pricing approaches such as cost-plus alongside more sophisticated methods such as cost-in-use and value-in-use. The Value Box allows the Commercial Manager to properly define marketing and pricing strategy as well as communicate it to his/her team and management. The tool will be demonstrated with examples such as pharmaceutical pricing, Apple’s iPad and corrugated board manufacturing. Marketing research methods to determine the value-in-use of a product will also be discussed. An example of the use of software for conjoint analysis surveys will also be shown.
Attendees will learn:
1. An overview of the tools used to measure product value
2. The difference between setting pricing using cost in use vs. value in use
3. A new pricing tool, the Value Box, used to map the value/price space and develop pricing strategy
The workshop will include request input from the Audience to complete or validate some of the tools and examples shown (Workshop)
- Dr. Jose A. Briones is currently the Director of Operations for SpyroTek Performance Solutions which supplies specialty materials, software and consulting services to the manufacturing industry. Dr. Briones has 18 years of technical and commercial experience in the manufacturing Industry, holding marketing, innovation, sales, engineering and research positions with several Fortune 500 companies such as Celanese, Elf Atochem, Air Products and Reichhold. Dr. Briones has a Ph.D. in Chemical Engineering from Clemson University and is a graduate from the Business Administration Program from Wharton Business School. Dr. Briones’ expertise includes: Product Development and Ideation support, Probabilistic Decision Analysis and Forecasting, Business Model Assessments and Product Portfolio Pricing and Value Analysis.
- Other (Doesn’t fit in one of the above categories)
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- Leaf is Launching! Be part of a ProductCamp first by launching a company and a product!
- Information overload is a problem that every product manager has. Between email, phone, IM, tweets, status updates, geolocations, and keeping track of who knows what, just communicating can feel like a full-time job. Social networking has amplified the problem - we now have access to more information than ever before - but how's that working out for us?
- Join ProductCamp Austin founder Paul Young as he launches his new company and product, Leaf, designed to solve the information tidal wave and allow you to focus on just what matters. In true collaborative ProductCamp style, the first half of this session will be a description of the problem and solution, and in the second half, we will discuss potential use cases, positioning options, and marketing strategies as a group. It's up to you to show up and help change the world! ...Did I mention that everyone who comes gets a beta login?
- Paul Young is a product management professional with more than a decade of experience in hardware, software, and services product management and marketing. Currently, he manages product management for Dell's SaaS portfolio. He has also held a variety of product management and marketing roles in technology startups and Fortune 50 companies such as NetStreams and Cisco Systems.
Paul is the founder of ProductCamp Austin, attracting hundreds of product management and marketing professionals from the Central Texas area, and has helped other leaders launch over half a dozen ProductCamps around the world. You can read his blog at productbeautiful.com.
