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ProductCampAustinSpring2010Sessions

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on March 14, 2010 at 9:24:17 pm
 

Home REGISTER Sessions Sponsors Promotion

 

Below you will find a full list of sessions offered at this Spring's ProductCamp Austin.  Read and consider which sessions you would most like to attend! 

 

We need to fill ~30 session slots, all offer by you - the ProductCamp participants.   List your offered session here, if we end up with more than 30 offered sessions, than the sessions will be chosen by the participants in the morning.  Please indicate the track that best matches your session. 

ProductCamp only works if you get involved - that means speaking or presenting, moderating a panel or roundtable discussion, conducting a workshop, or being on a panel.  Proposed sessions will be voted on by the ProductCamp participants with the most popular sessions getting best scheduling. If you can't think of a session to lead, check out the section below called "Topics I would like to hear about" for ideas, or check out some of the really cool sessions offered by people just like you at ProductCamp Austin in June 2008, January 2009 and August 2009.

 

To learn how to add a session, please read the information on the ProductCamp General Sessions Page(http://barcamp.org/ProductCampAustin_Sessions).

Please submit your session proposals no later than March 20th.

The following are the sessions proposed for ProductCamp Austin Spring 2010, listed by topic/track:

 

  • Agile

 

  • Brand Management 

 

  • Career

o    Navigating the Product Management Minefield

§  Establishing and growing the product management role in an organization is full of pitfalls and hazards that can quickly derail your effectiveness as a product manager, and sometimes it even blows up on you. Product management training teaches you how to do product management, but it doesn’t teach you how to navigate the political mine field of implementing product management or dealing with corporate conflict.  In this session, I'll share a series of scenarios that can derail the role of the product manager and we'll discuss how to handle these situations to help product managers achieve success as they implement and grow the product management role in their organization.

§  Session Leader:  Tom Evans is Principal at Lûcrum Marketing and brings over twenty years of successful hi-tech business experience helping start-ups as well as Fortune 500 companies create and launch winning products. Tom’s experience covers numerous vertical industries, technologies and international markets.

 

  • Network Like a Pro
  • People need people.  There's a wide variety of reasons why networking is important.  You might be a passive or active job seeker. You might want to learn more about tips and tricks in the industry.  You might just want to get out of your cubicle.  Regardless, networking is here to stay.

    Come to this session to find out how to network more like a pro.  You'll learn how to set goals, how to introduce yourself and how to leave a conversation.  (Presentation)

  • Kim Brushaber is the owner of BridgeATX.  Several people call her the "Networking Queen of Austin". Frequently she finds herself triple or quadruple booked each night. Kim has presented this material in various formats since last August with huge success for her followers.

 

  • How to Hire Better
  • Talent is the most important piece of any business.  The right people in an organization will help a company soar to greater limits.  The wrong people in an organization and the ship will quickly sink. 

    If you (or your company) are in the mode of looking at a resume 10 minutes before an interview and then making a decision because "you like them", you should come attend so you can find out what other things you should be thinking about so you can find out if they are a fit immediately instead of 3 - 6 months down the road.  (Presentation)

  • Kim Brushaber is the Owner of Bridge ATX.  For 7 1/2 years she BUILT applicant tracking systems. She has also spent a lot of time as a technical recruiter.  She has seen the hiring process from every angle in an organization.  Come listen to her to find out the things you haven't been thinking about.

 

  • Silence is Not an Option - Speaking Up in Your Market Place
  • Ok, so you're out of work or maybe want to make a career change. You've got some time on your hands and you need to stand out in the crowded job market. Submitting job applications online or going to networking meetings just isn't enough any more. And, let's face it - lots of people have a college degree and project management or product development chops.

    What to do? You have to speak up! Learn tips and tricks to get noticed as a shining star among dull rocks.  We'll discuss affordable (and usually free) techniques, both offline and online, to make sure that when your name comes up, it shouts "hire me!".  (Workshop)

  • Vicki Flaugher, aka @SmartWoman, is a marketing strategist who specializes in crafting effective & profitable online personas.  She was recognized recently in Forbes as one of 30 Women Entrepreneurs to Follow on Twitter, as well as one of WE Magazine’s Bloggers to Watch.

    Vicki focuses on using social media tools to build reputation, authority, and rapport as an expert in a niche.

 

 

  • Marketing Programs

 

  • Simple Content Framework for Marketers
  • Tired of developing a zillion pieces of marketing collateral and wondering how to put them all to effective use?  Here's Simple Content Framework for Marketers (SCFM).  In this presentation, we will discuss a simple and effective method to reduce Collateral Clutter into manageable units, prioritize their development and allocate budget, and most importantly align with Sales for execution. 

    Based on marketing and sales enablement experience at both large and small companies, Prabhakar developed SCFM to bring structure to what can otherwise become a chaotic process for marketers.

  • Prabhakar Gopalan leads strategy, marketing and product management for application management in both traditional and cloud based enterprise infrastructure, at Red Hat Inc.  Prior to his stint at Red Hat, Prabhakar was Product Manager at Tivoli/IBM for WebSphere MQ, MB, and SOA management products.  You can check out his blog at http://winningproducts.blogspot.com.
 
  • The Old Launch Codes Won't Work
  • The whole concept of product launches is rapidly changing in the technology industry. In this presentation, a Forrester analyst will describe, based on recent research, how and why launches are changing. Does the traditional idea of a launch still make sense? During this period of transition, what best practices will increase the probability that a launch will be successful? And what role do product marketers and product managers play in the new type of launch?  (Presentation)
  • Tom Grant is a senior analyst at Forrester Research, where he studies product management, product marketing, Agile, and social media. Before coming to Forrester, he was a VP of PM in Silicon Valley companies.

 

 

  • Implementing a Joint Venture to Market Information Products on the Internet- via a live case study
  • This session describes the research required to create a successful joint venture to market an Information Product on the Internet-- from getting a Joint Venture partner with the right skills, to setting up the agreement (with revenue share and flow of funds), to providing for upselling of other products, and to the execution of the exit strategy. A live case study will be the center of the discussion, with requests for questions from the audience, so that a good understanding results of the nature of Joint Ventures by small business owners with these types of Marketing Programs.  (Presentation)
  • Allen Lindsey is currently the organizer for the Meetup of EXPLORING NEW MEDIA. He has also taught at UT, ACC and has been a SIG leader for WORDPRESS. He has taught a hands-on course on CREATING YOUR WEB PRESENCE, and has several decades of experience with AMD, IBM and other enterprises as a webmaster, developer and technical specialist. He is also the Managing Director of his own Entrepreneur firm.

    Fred Castaneda has been the organizer for the AUSTIN PODCASTERS Meetup. Besides University teaching experience in Business and the Arts, he has been a Systems Engineer and has worked in Marketing and Sales for 3 decades with firms like IBM. He has taught Personal Productivity and CUSTOMER SERVICE for 17 years with his own small business. He is a podcaster with over 11 podcast series, including THE STRUGGLING ENTREPRENEUR, Finance for Startups and Gain Control of Your Day.

 

 

  • Market Research

 

  • Positioning & Messaging

 

o    Start with the Story

o    Why is it that some products seem to take off on their own and others never find a market? Ever had marketing run with a completly different positioning than you planned for?  Let’s discuss some of the key steps you need to take during development to get people talking about your product.  View presentation outline here:  http://www.arandomjog.com/productcamp-austin-2010/  (Town Hall)

o    Session Leader:  Josh Duncan is a product manager at Dell working on the next generation of consumer netbooks.  Josh led a discussion on PM best practices, “Why is Everyone Mad at Me”, at the winter 2009, ProductCamp Austin.  

 

    • Salespeople do the darndest things – and it just might be your fault!
    • Product managers are constantly amazed at the things salespeople will do, from chasing long shot opportunities to promising impossible benefits and non-existent functionality to prospects and clients when trying to close a deal. Even though we like to blame the sales team for behaving in this manner, it may really be the product managers’ fault. Product Managers should own the message and then enable the sales team to take this message to the market. Unfortunately, sales enablement has become one of the most overlooked functions of the product management role.

      In this session, we will review the reasons salespeople do the darndest things, learn the detrimental impact this has on the company and discuss product management’s role in preventing this.  We’ll address four key components of effective sales enablement tools and show you how to build these components. Then we’ll wrap up with final thoughts on best practices to help you achieve an effectively enabled sales team.

      This  session will include a short presentation and then a lively discussion of best practices led by a group of experienced panelists.  (Panel Discussion)

    • Tom Evans is Principal at Lûcrum Marketing and brings over twenty years of successful hi-tech business experience helping start-ups as well as Fortune 500 companies create and launch winning products. Tom’s experience covers numerous vertical industries, technologies and international markets.

      Sheryl Posey: Product & Project Management, Channel Relations & Account Management in the IT industry.  Focus in channel business development, partner and alliance management and product strategy, planning and continuity.  Project specialties include product life-cycle development & management, business processes and client solutions.

      Mike Boudreaux: 

  •  

 

  • Pricing

 

  • Product Life Cycle & Portfolio Mgmt

 

  • Product Strategy

    • Value in Use Analysis for Product Pricing and Marketing 

    • Determining the proper price for a new product in the marketplace is one of the most fundamental issues that a commercial manager has to deal with today.  In this follow up session to the presentation shown during Jan 2010 Austin’s Product Potluck, we continue the discussion about the use of techniques for pricing products based on the value they provide to the user.  

      This paper presents a new approach to map the value and price space for a product or service called the "Value Box".  This new tool combines the conventional pricing approaches such as cost-plus alongside more sophisticated methods such as cost-in-use and value-in-use.  The Value Box allows the Commercial Manager to properly define marketing and pricing strategy as well as communicate it to his/her team and management.  The tool will be demonstrated with examples such as pharmaceutical pricing, Apple’s iPad and corrugated board manufacturing.  Marketing research methods to determine the value-in-use of a product will also be discussed.  An example of the use of software for conjoint analysis surveys will also be shown.

      Attendees will learn:

      1. An overview of the tools used to measure product value

      2. The difference between setting pricing using cost in use vs. value in use

      3. A new pricing tool, the Value Box, used to map the value/price space and develop pricing strategy

      The workshop will include request input from the Audience to complete or validate some of the tools and examples shown (Workshop)

    • Dr. Jose A. Briones is currently the Director of Operations for SpyroTek Performance Solutions which supplies specialty materials, software and consulting services to the manufacturing industry.  Dr. Briones has 18 years of technical and commercial experience in the manufacturing Industry, holding marketing, innovation, sales, engineering and research positions with several Fortune 500 companies such as Celanese, Elf Atochem, Air Products  and Reichhold.  Dr. Briones has a Ph.D. in Chemical Engineering from Clemson University and is a graduate from the Business Administration Program from Wharton Business School.  Dr. Briones’ expertise includes: Product Development and Ideation support, Probabilistic Decision Analysis and Forecasting, Business Model Assessments and Product Portfolio Pricing and Value Analysis.

       

 
  • Taking Your Product Global - First Steps to Success

  • Managing a technology product in the US market is challenging.  Taking your product into international markets present new challenges.  By understanding the right steps to take, you can significantly reduce these challenges and enhance your chances of success.

    During this session, we'll explore the following topics:

    • Determining which market(s) to enter.

    • Preparing your product for international markets.

    • Creating and executing your market development plan.

  • Tom Evans is Principal at Lûcrum Marketing and brings over twenty years of successful hi-tech business experience helping start-ups as well as Fortune 500 companies create and launch winning products. Tom’s experience covers numerous vertical industries, technologies and international markets.

    Vlada  Kuznetsova is Business Development Manager at McElroy Translation.

 

 

  • Total Vision
  • Are you too close to it to see the full potential of your product? Have you put limits on your success because you don't feel sure about what you've got? Focus is good but having blinders on means you miss the boat or someone else gets there first. Explore how to get comfortable with a bigger vision that is defensible to yourself and potential investors. Come prepared to talk about your project. Here's to your success!  (Workshop)
  • Jan Triplett, Ph.D. is COO, Business Success Center (BSC) and former co-owner of the Entrepreneurs' Association. For 27 years, she has provided a business safety net of advice and intervention for owners so they can avoid trouble and maximize their potential. She has worked successfully with owners to launch high tech, low tech, even no tech businesses - growing some to over $1 million in revenue and helping others find overseas markets. She is the author of A Networker's Guide to Success, co-author of Thinking Big, Staying Small, an NCRC certified technical advisor, and a member of Central Texas Assoc. of Guaranteed Government Lenders. She is proud that BSC is a City of Austin Certified Green Business. She was a presenter at 2010 RISE Austin and SXSWi.
 
  • Turning Product Negatives into Positives
  • Every technology and product idea had positives and negatives, many marketers talk positives only and simply ignore negative aspect. This usually results in a shallow message that lacks credibility. A better tack is to explain how you see the world and WHY you made the decisions you made in creating a product. Then find the potential customers that agree with your approach.

    Your negatives aspects say a lot about what you think is important. We'll also provide an example product concept and take the audience through the process of creating a product strategy and core messaging in support of the strategy.  (Presentation)

  • Kelly Looney:  Mr. Looney is a startup veteran who has experienced an IPO, successful company transactions, as well as several startup failures. He has served in the roles of developer, technical leader, business unit manager, product manager, vp of marketing, vp of product strategy, and ceo. His companies have included CAP GEMINI, ParcPlace, Activerse, CMGI, Rocksteady Networks, Pinion Software, 5-D Systems, Booz Allen Hamilton, and Semantic Designs.

 

  • Requirements
    • PM Becomes A Strategic Asset
    • Yes, it's true: in technology industry companies, product managers and product marketers are playing an increasingly strategic role. But what does it mean to be more strategic, and what's driving this change? A Forrester analyst will answer these questions, using recent research on the PM role. We'll also talk about what next steps you should take in your own organization, based on the successful experiences of other PM teams. (Presentation)
    • Tom Grant is a senior analyst at Forrester Research, where he studies product management, product marketing, Agile, and social media. Before coming to Forrester, he was a VP of PM in Silicon Valley companies.
    •  

 

  • Social Media
    • From Product Management To Social Product Management
    • Social media are changing the job descriptions for product marketers and product managers. A Forrester analyst will show, based on current research, what form these changes are taking, what benefits they bring to the companies that embrace them, and what best practices increase the odds of success. We'll give special attention to inbound social media, used to make smarter product decisions.  (Presentation)
    • Tom Grant is a senior analyst at Forrester Research, where he studies product management, product marketing, Agile, and social media. Before coming to Forrester, he was a VP of PM in Silicon Valley companies.

 

  • You WILL Be Googled...What Will They Find? (and How to Fix It)
  • The first thing anyone is going to do these days is Google you - your company, your executive staff, your product, YOU. What will they find there? Is it disastrous or helpful? Will it convince a prospect to become a customer or send them running away screaming? Will it pound the final nail into your coffin or be a jewel in your crown of expertise? Worst of all, is there simply nothing there except for maybe that washed up 80's actor that has the same name as you?

    You have more control over this scenario than it might seem. Whether you're an entrepreneur or work for a large corporation, it's important for you to create and maintain a solid personal brand. In this workshop, we will cover the ways you can craft a better online persona that is compelling, professional, and much more likely to convert into your preferred action. And, the good news is that it will take more time than money (and you'll even get tips on how to make it take less time too). Recording will be provided for workshop attendees.  (Workshop)

  • Vicki Flaugher, aka @SmartWoman, is a marketing strategist who specializes in crafting effective & profitable online personas.  She was recognized recently in Forbes as one of 30 Women Entrepreneurs to Follow on Twitter, as well as one of WE Magazine’s Bloggers to Watch.

    Vicki focuses on using social media tools to build reputation, authority, and rapport as an expert in a niche.

 

 

  • Other (Doesn’t fit in one of the above categories)
    • Leaf is Launching!  Be part of a ProductCamp first by launching a company and a product!
    • Information overload is a problem that every product manager has.  Between email, phone, IM, tweets, status updates, geolocations, and keeping track of who knows what, just communicating can feel like a full-time job.  Social networking has amplified the problem - we now have access to more information than ever before - but how's that working out for us?
    • Join ProductCamp Austin founder Paul Young as he launches his new company and product, Leaf, designed to solve the information tidal wave and allow you to focus on just what matters.  In true collaborative ProductCamp style, the first half of this session will be a description of the problem and solution, and in the second half, we will discuss potential use cases, positioning options, and marketing strategies as a group.  It's up to you to show up and help change the world!   ...Did I mention that everyone who comes gets a beta login? (Other format)
    • Paul Young is a product management professional with more than a decade of experience in hardware, software, and services product management and marketing. Currently, he manages product management for Dell's SaaS portfolio.  He has also held a variety of product management and marketing roles in technology startups and Fortune 50 companies such as NetStreams and Cisco Systems.

      Paul is the founder of ProductCamp Austin, attracting hundreds of product management and marketing professionals from the Central Texas area, and has helped other leaders launch over half a dozen ProductCamps around the world. You can read his blog at productbeautiful.com.

 

 

  • The Myth of Product Development Productivity
  • Lean Product Development helps us to understand the difference between efficiency and productivity and cautions against mistaking one for the other.  Our operating knowledge and understanding of "Developer Productivity" can be challenged from this perspective, along with the tools and processes that claim to deliver it. Flow-Based Management, Kanban, pull systems, and the simple queuing theory that underlies contemporary work management can help us to have a deeper and more effective and practicable sense of productivity. A product development understanding that isn't susceptible to mistaking efficiency for productivity creates conditions that delivery more product development return on investment regardless of your chosen methodology. This sessions provides a foundation for understanding Lean product Development and Flow-Based Management principles and helps attendees to navigate the morass of product development methodologies the habitually sap our best product development intentions.  (Presentation)
  • Scott Bellware:  Scott is a software product designer, developer, manager, and product development coach living in Austin, TX. Scott works with startups on rapid product development as well as with IT shops to improve the quality of their products, processes, and performance. Scott has founded and helped organize numerous professional groups and events regionally, nationally, and internationally. He is a teacher, a student, an organizer, and an activist who strives to communicate simple and powerful product development topics that have become obscured by complex, esoteric language. Scott is the founder and lead facilitator of Lean Software Austin and a speaker at the Lean Software and Systems Consortium conference.
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