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MarketingNet

This version was saved 14 years, 4 months ago View current version     Page history
Saved by Marius L.
on November 5, 2009 at 9:28:02 am
 

The Marketing.Net Camp

 

Dear marketing.net participants. What could possibly be the most intuitive format for a bunch of experts to communally explore how to do marketing in the online world? A format that has been developed by the online world itself: the Barcamp. See: http://en.wikipedia.org/wiki/Bar_camp for a description of its logic. This page offers some preliminary structure and suggests topics for our camp.  

 

Event details

When: Friday 13h - Sunday 18h

Where: Room 2.273, uni-wh

 

Sponsors

Afilinet Headquarters, Munich

 

Schedule

Day 1

  • Afternoon: Setting up the camp. Defining Topics. Begin with big picture discussion.
  • Dinner

Day 2

  • Morning: Sessions
  • Lunch: -
  • Afternoon: Sessions

Day 3

  • Morning: Sessions
  • Lunch: -
  • Afternoon: Sessions

Proposed Sessions

  • What's different in online marketing? 
    • the open framework
    • the cluetrain manifesto
  • Who is the icitizens, what is he doing and why?
    • the prosumer
    •  
  • What is real, what was/is hype? 
    • Facts and Figures about marketing.net
  • Key Mechanisms?
    • The Tipping Point
  • Study online phenomena
    • Kozinets' netnography
  • Critical Considerations
    • law and order?
    • mass psychosis?
    • ritzer's "nature of capitalism in the age of the digital prosumer"
  • Entrepreneurial Strategies
    • Invent, Build, and Sell? napster and the studiVZ
    • Grow sustainably?
  • Innovation and Prosumption
    • prosumer and co-production: have we ever been consumers?
    • community-driven innovation: hyve.de
    • community-driven brand creation: the outdoorseiten case

Topics I would like to hear about

  • add your topic...

Planners

Volunteers

  • add yourself...

Participants (aka Campers)

  • add yourself...

Task List

(please -cross out- when it's done)

Tech

  • Wifi
  • Projector, White Boards
  • Photo
  • Video
  • Audio
  • Streaming or Stickam or Skype

Non-tech

  • Breakfast
  • Lunch
  • Coffee/Tea
  • Tables and chairs

Tags for flickr, delicious, ma.gnolia, technorati etc.

Please use the tag (fill in your tag -- usually barcamp{location}) for content related to this event

Who's blogging?

 

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