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MarketingNet

This version was saved 14 years, 4 months ago View current version     Page history
Saved by Marius L.
on November 5, 2009 at 9:31:32 am
 

The Marketing.Net Camp

 

Dear marketing.net participants. What could possibly be the most intuitive format for a bunch of experts to communally explore how to do marketing in the online world? A format that has been developed by the online world itself: the Barcamp. See: http://en.wikipedia.org/wiki/Bar_camp for a description of its logic. This page offers some preliminary structure and suggests topics for our camp.  

 

Event details

When: Friday 13h - Sunday 18h

Where: Room 2.273, uni-wh

 

Sponsors

Afilinet Headquarters, Munich

 

Schedule

Day 1

  • Afternoon: Setting up the camp. Defining Topics. Begin with big picture discussion.
  • Dinner

Day 2

  • Morning: Sessions
  • Lunch: -
  • Afternoon: Sessions

Day 3

  • Morning: Sessions
  • Lunch: -
  • Afternoon: Sessions

Proposed Sessions

  • What's different in online marketing? 
    • the open framework
    • the cluetrain manifesto
  • Who is the icitizens, what is he doing and why?
    • the prosumer
  • What is real, what was/is hype? 
    • Facts and Figures about marketing.net
  • Key Mechanisms?
    • The Tipping Point
  • Study online phenomena
    • Kozinets' netnography
  • Critical Considerations
    • law and order?
    • mass psychosis?
    • ritzer's "nature of capitalism in the age of the digital prosumer"
  • Entrepreneurial Strategies
    • Invent, Build, and Sell? napster and the studiVZ
    • Grow sustainably?
  • Innovation and Prosumption
    • prosumer and co-production: have we ever been consumers?
    • community-driven innovation: hyve.de
    • community-driven brand creation: the outdoorseiten case
  • online brand monitoring
    • setting up "sign posts"
  • online advertising: spread the word
    • "viral marketing"
    • SEO
    •  

Topics I would like to hear about

  • add your topic...

Planners

Marius and Steffi

Volunteers

  • add yourself...

Participants (aka Campers)

Pola Böhm
Tim Böth
Valerie Dollinger
Philip Papendieck
Dennis Becker
Christian Eichert
Benjamin Wüstenhagen
David Widmann
Oliver Skopec
Bin Li
Yanyan Qiu
Ting Zhang
Lara Daniel
Constantin Buschmann
Lu Hua
Max von Papen
Ying Liang
Sebastian Gerhardy
Ting GAO
Gerald Dissen
Ping Li
Max Daub

Marius Lüdicke

Stefanie Biersack

Task List

(please -cross out- when it's done)

Tech

  • Wifi
  • Projector, White Boards
  • Photo
  • Video
  • Audio
  • Streaming or Stickam or Skype

Non-tech

  • Breakfast
  • Lunch
  • Coffee/Tea
  • Tables and chairs

Tags for flickr, delicious, ma.gnolia, technorati etc.

Please use the tag (fill in your tag -- usually barcamp{location}) for content related to this event

Who's blogging?

 

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