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MarketingNet

This version was saved 14 years, 4 months ago View current version     Page history
Saved by Marius L.
on November 5, 2009 at 9:40:36 am
 

The Marketing.Net Camp

 

Dear Witten marketing.net participants. What could possibly be the most intuitive format for a bunch of experts to communally explore how to achieve marketing excellence in the online world? A format that has been developed by the online world itself: the Barcamp. Please read http://en.wikipedia.org/wiki/Bar_camp for a description of its logic. This page is our home base. It delivers structure and holds topics for our weekend.  

 

Event details

When: Friday 13h - Sunday 18h

Where: Room 2.273, uni-wh 

Sponsors

Afilinet Headquarters

Schedule

Day 1

  • Afternoon: Setting up the camp. Defining Topics. Begin with big picture discussion.
  • Dinner

Day 2

  • Morning: Sessions
  • Lunch: -
  • Afternoon: Sessions

Day 3

  • Morning: Sessions
  • Lunch: -
  • Afternoon: Sessions

Proposed Sessions

  • What's different in online marketing? 
    • the open framework
    • the cluetrain manifesto
    • the philosophy of the online world
  • Who is the icitizens, what is he doing and why?
    • the prosumer
    • What is real, what was/is hype? 
      • Facts and Figures about online marketing
  • Key Mechanisms?
    • The Tipping Point
  • Study online phenomena
    • Kozinets' netnography
  • Critical Considerations
    • law and order?
    • mass psychosis?
    • ritzer's "nature of capitalism in the age of the digital prosumer"
  • Entrepreneurial Strategies
    • Invent, Build, and Sell? napster and the studiVZ
    • Grow sustainably?
  • Innovation and Prosumption
    • prosumer and co-production: have we ever been consumers?
    • community-driven innovation: hyve.de
    • community-driven brand creation: the outdoorseiten case
  • online brand monitoring
    • setting up "sign posts"
  • Communicate online
    • "viral marketing"
    • SEO
    • blogging 
    • advertising in virtual worlds

Topics I would like to hear about

  • add your topic...

Planners

Marius, Steffi, ...

Volunteers

  • add yourself...

Participants (aka Campers)

Pola Böhm
Tim Böth
Valerie Dollinger
Philip Papendieck
Dennis Becker
Christian Eichert
Benjamin Wüstenhagen
David Widmann
Oliver Skopec
Bin Li
Yanyan Qiu
Ting Zhang
Lara Daniel
Constantin Buschmann
Lu Hua
Max von Papen
Ying Liang
Sebastian Gerhardy
Ting GAO
Gerald Dissen
Ping Li
Max Daub

Marius Lüdicke

Stefanie Biersack

Task List

(please -cross out- when it's done)

Tech

  • Setup useful tools for in-class discussion and documentation

Tags for flickr, delicious, ma.gnolia, technorati etc.

Please use the tag (fill in your tag -- usually barcamp{location}) for content related to this event

Who's blogging?

 

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