The Marketing.Net Camp

Dear Witten marketing.net participants. What could possibly be the most intuitive format for a bunch of experts to communally explore how to achieve marketing excellence in the online world? A format that has been developed by the online world itself: the Barcamp. Please read http://en.wikipedia.org/wiki/Bar_camp for a description of its logic. This page is our home base. It delivers structure and holds topics for our weekend.  

Event details

Session1:

When: Friday 6.12. 13h - Sunday, 8.12. 18h

Where: Room 2.273, uni-wh 

Session 2:

When: Saturday 12.12. and Sunday 13.12. 

Where: ui2campus on Second Life

Sponsors

Afilinet Headquarters

Schedule

Day 1

• Afternoon: Setting up the camp. Defining Topics. Begin with big picture discussion.

• Day 2

• Morning: Introducing our marketing "subjects"
• Afternoon: Sessions

Day 3

• Morning: Developing marketing.net strategies for our "subjects"
• Afternoon: Sessions

Proposed Sessions

• What's the "Online" Difference? 
  • the o.p.e.n framework
  • the cluetrain manifesto
  • the philosophy of the online world
• The "iCitizen"
  • prosumer theory: have we ever been consumers?
  • why are these people using social network sites?
  • can iCitizens be clustered?

• What is real, what was/is hype, what is business? 
  • Facts and Figures about online marketing
• Key Mechanisms?
  • The Tipping Point
  • Which elements are here to stay?
• Study online phenomena
  • Kozinets' netnography
• Critical Considerations
  • law and order?
  • mass psychosis?
  • ritzer's "nature of capitalism in the age of the digital prosumer"
• Entrepreneurial Strategies
  • Invent, Build, and Sell? napster and the studiVZ
  • Grow sustainably?
• Innovation and Prosumption
  • prosumer and co-production: have we ever been consumers?
  • community-driven innovation: hyve.de
  • community-driven brand creation: the outdoorseiten case
• Communicate online
  • "viral marketing"
• • SEO
  • blogging 
  • advertising in virtual worlds
  • mobile marketing?
• Online brand monitoring
  • setting up "sign posts"

Topics I would like to hear about

• add your topic...

Planners

Marius, Steffi, ...

Volunteers

• add yourself...

Participants (aka Campers)

Task List

(please -cross out- when it's done)

Tech

• Setup useful tools for in-class discussion and documentation

Tags for flickr, delicious, ma.gnolia, technorati etc.

Please use the tag (fill in your tag -- usually barcamp{location}) for content related to this event

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