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MarketingNet

This version was saved 14 years, 4 months ago View current version     Page history
Saved by Marius L.
on November 6, 2009 at 2:39:42 am
 

The Marketing.Net Camp

 

Dear Witten marketing.net participants. What could possibly be the most intuitive format for a bunch of beginners, amateurs, and experts to communally explore how to achieve marketing excellence in the online world? A format that has been developed by internet people for updating each other efficiently on the rapid changes of the web: the Barcamp. (http://en.wikipedia.org/wiki/Bar_camp). The page that you are reading is our home base. From here, our seminar unfolds...  

 

Event details

Session1:

When: Friday 6.12. 13h - Sunday, 8.12. 18h

Where: Room 2.273, uni-wh 

Session 2:

When: Saturday 12.12. and Sunday 13.12. 

Where: ui2campus on Second Life

Sponsors

Afilinet, Munich

Schedule

Day 1

  • Afternoon: Setting up the camp. Defining Topics. Begin with big picture discussion.
  • Day 2
  • Morning: Introducing our marketing "subjects"
  • Afternoon: Sessions

Day 3

  • Morning: Developing marketing.net strategies for our "subjects"
  • Afternoon: Sessions

Proposed Sessions

  • What's the "Online" Difference? 
    • the o.p.e.n framework
    • the cluetrain manifesto
    • the philosophy of the online world
  • The "iCitizen"
    • prosumer theory: have we ever been consumers?
    • why are these people using social network sites?
    • can iCitizens be clustered?
    • person of the year 2006: You
    • towards zero privacy
  • What is real, what was/is hype, what is business? 
    • Facts and Figures about online marketing
  • Key Mechanisms?
    • The Tipping Point
    • Which aspects are here to stay?
    • displace or enrich markets?
  • Critical Considerations
    • law and order?
    • mass psychosis?
    • ritzer's "nature of capitalism in the age of the digital prosumer"
    • anti-intellectualism wins?
    • zero privacy destroys careers?
  • Entrepreneurial Strategies
    • strategy process
    • Invent, Build, and Sell? napster and the studiVZ
    • Grow sustainably?
  • Innovation and Prosumption
    • prosumer and co-production: have we ever been consumers?
    • community-driven innovation: hyve.de
    • community-driven brand creation: the outdoorseiten case
  • Communicate online
    • "viral marketing"
    • SEO
    • blogging 
    • advertising in virtual worlds
    • mobile marketing?
  • Online brand monitoring
    • performance marketing / marketing performance
    • setting up "sign posts"
    • netnography
  • build a brand online vs. build an online brand
    • what's the difference?

Topics I would like to hear about

  • add your topic...

Planners

Marius, Steffi, ...

Volunteers

  • add yourself...

Participants (aka Campers)

Pola Böhm
Tim Böth
Valerie Dollinger
Philip Papendieck
Dennis Becker
Christian Eichert
Benjamin Wüstenhagen
David Widmann
Oliver Skopec
Bin Li
Yanyan Qiu
Ting Zhang
Lara Daniel
Constantin Buschmann
Lu Hua
Max von Papen
Ying Liang
Sebastian Gerhardy
Ting GAO
Gerald Dissen
Ping Li
Max Daub

Marius Lüdicke

Stefanie Biersack

Task List

(please -cross out- when it's done)

Tech

  • Setup useful tools for in-class discussion and documentation

Tags for flickr, delicious, ma.gnolia, technorati etc.

Please use the tag (fill in your tag -- usually barcamp{location}) for content related to this event

Who's blogging?

http://twitter.com/#search?q=%23ic09

 

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