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MarketingNet

This version was saved 14 years, 4 months ago View current version     Page history
Saved by Marius L.
on November 6, 2009 at 4:37:40 am
 

The Marketing.Net Camp

 

Dear Witten marketing.net participants. What could possibly be the most intuitive format for a bunch of beginners, amateurs, and experts to communally explore how to achieve marketing excellence in the online world? A format that has been developed by internet people for updating each other efficiently on the rapid changes of the web: the Barcamp. (http://en.wikipedia.org/wiki/Bar_camp). The page that you are reading is our home base. From here, our seminar unfolds...  

 

Event details

Session1:

When: Friday 6.12. 13h - Sunday, 8.12. 18h

Where: Room 2.273, uni-wh 

Session 2:

When: Saturday 12.12. and Sunday 13.12. 

Where: ui2campus on Second Life

Sponsors

Afilinet, Munich

Schedule

Day 1

  • Afternoon: Introduce the camp logic. Define the topics. Plan the weekend. 

Day 2

  • Morning: Introduce marketing.net "subjects"
  • Afternoon: Input Sessions, strategy work

Day 3

  • Morning: Presenting and reflecting marketing.net strategies for our "subjects"
  • Afternoon: Input Sessions

Proposed Sessions

  • Characterizing the "online world"  
    • the o.p.e.n framework
    • the cluetrain manifesto
    • The Tipping Point
    • other philosophies in/of the online world
    • hype vs. non-hype phenomena
    • displacing vs. enriching market systems
  • Characterizing the "iCitizen"
    • prosumer theory: have we ever been consumers?
    • why would anyone use a social network site?
    • can iCitizens be clustered?
    • person of the year 2006: You
    • towards zero privacy
  • How to do marketing on the internet  
    • Facts and Figures about online marketing
    • build a brand online vs. build an online brand
    • Entrepreneurial Strategies
      • strategy process
      • Invent, Build, and Sell? napster and the studiVZ
      • Grow sustainably?
    • Innovation
      • prosumer and co-production: have we ever been consumers?
      • community-driven innovation: hyve.de
      • community-driven brand creation: the outdoorseiten case
    • Online communication
      • "viral marketing"
      • SEO
      • blogging 
      • advertising in virtual worlds
      • "mobile marketing"?
    • Online brand monitoring
      • performance marketing / marketing performance
      • setting up "sign posts"
      • netnography
  • Critical Reflections
    • pirates vs. the law?
    • all psychos?
    • ritzer's "nature of capitalism in the age of the digital prosumer"
    • anti-intellectualism wins?
    • zero privacy destroys careers?

Topics I would like to hear about

  • add your topic...

Planners

Marius, Steffi, ...

wuestenhagen@denkleister.de

 

Volunteers

  • add yourself...

Participants (aka Campers)

Pola Böhm
Tim Böth
Valerie Dollinger
Philip Papendieck
Dennis Becker
Christian Eichert
Benjamin Wüstenhagen
David Widmann
Oliver Skopec
Bin Li
Yanyan Qiu
Ting Zhang
Lara Daniel
Constantin Buschmann
Lu Hua
Max von Papen
Ying Liang
Sebastian Gerhardy
Ting GAO
Gerald Dissen
Ping Li
Max Daub

Marius Lüdicke

Stefanie Biersack

Task List

(please -cross out- when it's done)

Tech

  • Setup useful tools for in-class discussion and documentation

Tags for flickr, delicious, ma.gnolia, technorati etc.

Please use the tag (fill in your tag -- usually barcamp{location}) for content related to this event

Who's blogging?

http://twitter.com/#search?q=%23ic09

 

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