The Marketing.Net Camp

Dear Witten marketing.net participants. What could possibly be the most intuitive format for a bunch of beginners, amateurs, and experts to communally explore how to achieve marketing excellence in the online world? A format that has been developed by internet people for updating each other efficiently on the rapid changes of the web: the Barcamp. (http://en.wikipedia.org/wiki/Bar_camp). The page that you are reading is our home base. From here, our seminar unfolds...  

Event details

Session1:

When: Friday 6.12. 13h - Sunday, 8.12. 18h

Where: Room 2.273, uni-wh 

Session 2:

When: Saturday 12.12. and Sunday 13.12. 

Where: ui2campus on Second Life

Sponsors

Afilinet, Munich

Schedule

Day 1

• Afternoon: Introduce the camp logic. Define the topics. Plan the weekend. 

Day 2

• Morning: Introduce marketing.net "subjects"
• Afternoon: Input Sessions, strategy work

Day 3

• Morning: Presenting and reflecting marketing.net strategies for our "subjects"
• Afternoon: Input Sessions

Proposed Sessions

Characterizing the "online world"   5 max

what are the demographics of internet users? marius

• commercials on social networks and other online channels: are they successful? ROI and other metrics? is a presence on facebook etc. expected? christian
• b2b vs b2c marketing. what challenges reside in b2b online relations? valerie
• what technologies exist to draw out "meaning" from website discussions etc.? gerald
• what is hyve doing? how do they manage online communities to advance their goals? marius
• analyze the business models of successful internet commerce. max
• is the open movement a hype? tim

• Go through strategies and practical applications all steffi

• basics on internet law, what is allowed? steffi

• avoiding fraud in online marketing  yanyan
• ethics of netnography - does it take advantage of icitizens? ying
• • the o.p.e.n framework
  • the cluetrain manifesto
  • The Tipping Point
  • other philosophies in/of the online world
  • hype vs. non-hype phenomena
  • displacing vs. enriching market systems
• Characterizing the "iCitizen"
  • prosumer theory: have we ever been consumers?
  • why would anyone use a social network site?
  • can iCitizens be clustered?
  • person of the year 2006: You
  • towards zero privacy

• How to do marketing on the internet  
  • Facts and Figures about online marketing /  bwdw report
  • build a brand online vs. build an online brand
  • Entrepreneurial Strategies
    • strategy process
    • Invent, Build, and Sell? napster and the studiVZ
    • Grow sustainably?
  • Innovation
    • prosumer and co-production: have we ever been consumers?
    • community-driven innovation: hyve.de
    • community-driven brand creation: the outdoorseiten case
  • Online communication
    • "viral marketing"
    • SEO
    • blogging 
    • advertising in virtual worlds
    • "mobile marketing"?
  • Online brand monitoring
    • performance marketing / marketing performance
    • setting up "sign posts"
    • netnography
• Critical Reflections
  • pirates vs. the law?
  • all psychos?
  • ritzer's "nature of capitalism in the age of the digital prosumer"
  • anti-intellectualism wins?
  • zero privacy destroys careers?

Topics I would like to hear about

• add your topic...

Planners

Marius, Steffi, ...

wuestenhagen@denkleister.de

Volunteers

• add yourself...

Participants (aka Campers)

Task List

(please -cross out- when it's done)

Tech

• Setup useful tools for in-class discussion and documentation

Tags for flickr, delicious, ma.gnolia, technorati etc.

Please use the tag (fill in your tag -- usually barcamp{location}) for content related to this event

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