Hysea Product Showcase and Awards (Jan 2009)
Hysea (the Hyderabad Software Exporters Association) has been having product awards for many years. Since last year we have a fairly active Products' Forum in Hysea. Among other things we conduct regular Technology Workshops (like a week ago we had a workshop on Cloud Computing, and end of Sept' we have a workshop on Software Products' testing); And, we actively support Barcamps and StartupSaturday in Hyderabad.
This years product awards is to be made alrgaer format public event to showcase the products' work happening in Hyderabad.
Annual Product Showcase and Awards
Given the recent traction in activities, this year we want to expand the Product Awards event to a large public event (so far, the product demo and presentations happen to a small panel, in private). So we are looking at an event:-
Product demos
Startup workshop, on some of the mechanics of starting up
- a support eco-system workshop (VCs, Angels, et al)
Concluding plenary session
- with highly accomplished product leaders and senior minister as chief guest. Discuss the product opportunities.
- Announce award winners
Event:
Showcase of products and innovation in Hyderabad
- Demos of products
- Workshops on products and innovation
- Invited key note speakers
- Large format finale event (invite CM or such)
Tracks
Startups (just getting into biz. First version of products exists. Few or no customers)
- Infrastructure (app platforms, frameworks,..) space
- Biz solutions
Web Portals based services business
Established Indian companies
MNC Product companies building in Hyderabad
Student Product idea contest (for final year project)
- Shortlisted student ideas presented at the event
Awards
- In each category above (including sub-cat?)
- Special award for Innovation
- Panel to listen and review in the public presentations made by participants
# Additional info to be provided as a hand-out per a template made by the panel
Format:
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Inaugural event (1 hour)
- Welcome and introduction of event
- Accomplished entrepreneur as keynote
- Two product CEOs to share experiences in Hyderabad
- VCs to talk about innovation support eco-system
- Introduce (and cite/recognize) all product award panelists
- Kickoff the product showcase/awards events
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Two sessions of product demos. In two tracks
(10 mts each, along with a fact-sheet handout for panel)
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(Founders/VP-dev to present)
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Session 1: (2 hrs)
Infra Startups
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Biz solution startups
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Lunch
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Session 2: (2 hrs)
- Portals
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Established products
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Session 3: (1 hour)
(Three parallel events- student-contest and startup tracks)
Student project contest- finalists (10)
- (5 minute idea brief to be presented. Along with a fact-sheet handout for panel members)
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Startup workshop (2 hours. In two tracks)
- Fund raiser track
- Legal/IP track
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Product panel discussion (75 mts)
- Public showcase of products.by CEOs. (8 mts each. Five companies)
- The awards panel to have a 30 mt panel discussion on products/innovation
- Format TBD
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Finale: Important dignitary as the chief guest (maybe CM?) (75 mts)
- Summarize the product innovation activity
- Release Hysea product directory
- Announce initiatives (if any) to promote and encourage new startups
§ (Lobby with govt to provide incentives for the same?0
- Product awards ceremony
(Shd be a major press event)
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Banquet dinner/social
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Nominations:
Hysea will front-end the product nominations
- All product nominations to be automatically considered for HeadStart event
- HS will help promote the event in the HS/SS/Barcamp network
Will work with student-forum for student contest
Partnerships/Sponsors:
Hysea will front-end.
?? Explore as a joint event with Nasscom?
Will enlist partners: HS, maybe TiE, Nasscom
Sponsors
- VCs: Get VCs to be on panels. Request sponsorships
# Target 1.5 lacs each.
# In return, they will get all contact details of the startups/product companies participating
- Request patrons among Hyd’ industry majors. Atleast two.
# Target 2 lacs each. Explore- Satyam, ADP, Indy, ….
- Major product companies: five sponsors. 1 lac each.
# to get a public showcase slot before finale(8 mts)
# be mentioned as a co-sponsor in all publicity
- Student Contest branding opportunity- one (2 lacs?)
# (Progress is interested)
- Other product companies: any number (50k each?)
# Will get mentioned as assoc-sponsor in publicity/ads
# Get a stall
Key dates:
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Oct 15
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Announce event in October
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Nov 15
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Fix panelists (for- startups, established products, student contest) by Nov 15
Nominations (products and student contests)- by Dec 31
- Forward these to HS as well
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Jan 15
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Shortlisting- by Jan 15
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Feb 1
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Main Event: Jan end or early Feb
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Venue:
Need 1 large hall (750+), and two smaller halls (150 each)
- Probably look at Taj Krishna or HICC
- ? Explore low-cost options- IIIT or ISB ?
USB has tentatively agreed
Costs: 20 lacs
Venue: 2 lacs?
Logistics/event mgr (stalls, stage, etc.)- 2 lacs?
Lunch and snacks (400 ppl)- 1.5 lac?
Banquet dinner (750 ppl)- 3 lacs?
Prizes/momentoes- 1 lac
Student prizes (2 lacs)
- Laptops?
Student contest cash-fellowship award- 2 lac
- Winner 1.5 lac
- 2 runners up- 25k each
- 7 citations-
(All 10 will get mentoring in their final year, for building first version of their idea)
Publicity/Ads- 9-12 lacs
- Need series of ads. Atleast two papers. 2-3 times each.
Misc: 2 lacs
Possible Panelists
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VCs: IDG, DFJ (Sateesh), Ojas,
Angels: TBD
MNC Products: Motorola, Google, Yahoo, Amazon, ..
Hyderabad product leaders: Pramati, …
Academia: IIIT, JNTU-Kukatpally, ISB, ..
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