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MeasuringTheSuccessOfCommunities

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Saved by Bru
on February 24, 2007 at 9:10:40 am
 

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Notes (by ChrisMessina)

 

  • environment & timing
  • product (implementation is 9/10s of the law)
  • community marketing

 

  • measuring the success of communities
  • we typically don't like measuring quantifiables to measure success...
  • comes down to what your goals are... and what your goals should be
  • measuring, like a doctor, the health of a community
  • ROI -- where's the beef? . . . i.e. prove that what you're doing has value
  • equalizer for pushing on different community efforts (presets are like goals...)
  • avoid the techcrunch effect
  • systems theory

examples

  • scrapblog -- lots of posts about them, but not a lot of people using them

 

what are quantifiables?

 

  • downloads
  • code committed
  • users in a system
  • ad dollars
  • number of blog posts
  • beta users/testers
  • amount of data
  • API calls...
  • number of widgets created -- examples in the wild

 

what are qualifiables?

 

  • loyalty & dedication
  • feedback
  • involvement
  • brand identification/ownership by the community

 

community marketing

 

  • building relationships
  • new community member introduction
  • image, exclusivity
  • communication
  • transparency
  • hooking up community members with community members
  • openness
  • character
  • (reliable) content
  • support
  • experience
  • authority
  • trust
  • collaboration
  • value/uniqueness
  • indisciplinary
  • open source / open standards
  • find niches
  • serve niches

 

environment

 

  • politics
  • trends
  • language
  • competitive environment
  • target audience/needs & characteristics
  • cultural identity
  • diversity
  • design sensibility
  • general sensitivities
  • contrast... architectural
  • globalism
  • experience

 

product

 

  • features
  • user experience
  • user interface
  • user control
  • language
  • philosophy
  • design
  • layout
  • problem domain
  • appropriate complexity
  • privacy/data ownership
  • pricing
  • sociality
  • documentation
  • interoperability (microformats/APIs/openid)
  • "it's not a fashion thing, but a product" -- commoditizing something

 

 

Interested Parties

 

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