Info
- environment & timing
- product (implementation is 9/10s of the law)
- community marketing
- measuring the success of communities
- we typically don't like measuring quantifiables to measure success...
- comes down to what your goals are... and what your goals should be
- measuring, like a doctor, the health of a community
- ROI -- where's the beef? . . . i.e. prove that what you're doing has value
- equalizer for pushing on different community efforts (presets are like goals...)
- avoid the techcrunch effect
- systems theory
examples
- scrapblog -- lots of posts about them, but not a lot of people using them
what are quantifiables?
- downloads
- code committed
- users in a system
- ad dollars
- number of blog posts
- beta users/testers
- amount of data
- API calls...
- number of widgets created -- examples in the wild
- Tangible exchanges in ValueMetrics examples: OpenValueNetwork
what are qualifiables?
- loyalty & dedication
- feedback
- involvement
- brand identification/ownership by the community
- Intangible exchanges in ValueMetrics examples: OpenValueNetwork
community marketing
- building relationships
- new community member introduction
- image, exclusivity
- communication
- transparency
- hooking up community members with community members
- openness
- character
- (reliable) content
- support
- experience
- authority
- trust
- collaboration
- value/uniqueness
- indisciplinary
- open source / open standards
- find niches
- serve niches
environment
- politics
- trends
- language
- competitive environment
- target audience/needs & characteristics
- cultural identity
- diversity
- design sensibility
- general sensitivities
- contrast... architectural
- globalism
- experience
product
- features
- user experience
- user interface
- user control
- language
- philosophy
- design
- layout
- problem domain
- appropriate complexity
- privacy/data ownership
- pricing
- sociality
- documentation
- interoperability (microformats/APIs/openid)
- "it's not a fashion thing, but a product" -- commoditizing something
Interested Parties
Open Questions:
- Although we don't want to focus on being SpreadSheetDriven, or on over-quantification, is it possible that "qualifiables" might be carefully represented by in a quantifiable way? Thinkng about feedback such as what happens on sites like ebay, Amazon, etc. where feedback is represented as scoring/rating. -- SamRose
Comments:
Seems like where a lot of people struggle in the qualifiables realm is the fact that business and government typically marginalize or ignore the qualifiables realm of feedback and voices from communities. So, people are trying to systemetize this area, when instead they should be thinking more like an immersion cultural antrhopologist (Ethnography).
Persons should be dedicated to actually findign out what the community wants, and producing reports that allow products, services, and government action to conform to what people actually want. -- SamRose
