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Podcasting and guerrilla marketing

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on June 3, 2006 at 9:56:32 am
 

Guerrilla Tactics for Podcasters With Great Shows and Poor Budgets

 

Strategy - what's the goal

Tactics - how to get there

 

Assumptions: you have or want to have a podcast. You want to share it to lots of people.

 

Things we will not cover: how to podcast.

 

The first and final lesson: all promotion is for naught if your show sucks.

 

Goals (strategy)

 

  • Connectors, Mavens, Salesmen - tipping point stuff - get the audience, keep the audience
  • It's all about being easy! - Get to, listen to, subscribe to, share, and participate

 

Get To

 

  • Web site
  • Email
  • RSS
  • Domain
  • A channel, not VK
  • SEO
  • PSEO
  • Directories
  • Press releases
  • Cobrand

 

Listen To

 

  • Flash
  • MySpace
  • MP3
  • CD?
  • iTunes/PodCatcher
  • iPod
  • Desktop
  • Browser

 

Subscribe To

 

  • .htaccess/301s
  • http to itpc
  • A channel stuff again
  • MySpace
  • iTunes
  • One Click
  • Remember the name

 

Share

 

  • The name matters
  • Feedburner
  • Pingoat
  • Digg
  • Technorati
  • Flickr/Frappr/Missing Vowelr
  • MySpace
  • Offline
  • A Channel, but provide VKs
  • Blogrolling and linkbacks
  • Comments
  • How about an army of unpaid promoters? Musicians, audience
  • Make sure your show is entirely self contained

 

Participate

 

  • Phone
  • Email
  • Postal
  • Web
  • Networks
  • Participate and share go hand in hand
  • Create useful things and brand them with your show
  • Participate on other shows
  • Daily Source Code, Pacific Coast Hellway, U Turn Cafe

 

Measure

 

  • Subscriber
  • Listener
  • Visitor
  • They are NOT the same!
  • Downloads

 

Questions & Open Discussion

 

An audio recording of this presentation should be available afterwards; a video recording of this presentation may be available. Both will be made available in the Financial Aid Podcast RSS feed, available using iTunes at http://www.FinancialAidPodcast.com/subscribe online.

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