| Fish Don't Know They're Wet - How to use creative visualization techniques throughout the development pipline for innovative solutions |
Pesentation with Hands on Workshop |
Trudy Williams |
| Three B2C New Product Development Tools that Work: Lessons from the PDMA's benchmarketing of 1000+ business units |
Presentation with Discussion |
Tom Hustad |
| Lessons Learned in Developing Commercial Value Up Front |
Roundtable |
Roberta Morris |
| Defining the Fuzzy Front End of New Product Development |
Presentation with Discussion |
Roberta Morris |
| Innovation: Coming up with a New Product Concept and the Process to Define It |
Roundtable |
Deepesh Banerji
April Dunford
|
| Managing Products in a Matrix Environment |
Presentation with Discussion |
Michael Koppelmann |
| Customer Immersion |
Presentation with Discussion |
Al Nevarez |
| The Strategic Role of Product Management in an Agile Environment |
Presentation with Discussion |
Steven Johnson |
| Social Media's impact on Product Management: How to use Free Tools to know what people are saying about your products |
Presentation with Discussion |
Alex Kehayias |
| Whole-brain/Left-brain/Right-brain thinking: The Personality Compass for Integrating Teams |
Presentation with Discussion |
Brett Barndt |
| Social Media - Hot Opportunities for Your Products |
Presentation with Discussion |
Tracy Wehringer |
| Technology Product Management and Customer Development for Start Ups |
Presentation with Discussion |
Jonah Keegan |
| Best Practices in Development of Social Software and Services |
Presentation with Discussion |
Fritz Desir |
| Agile Product Management: Sounds good, but How Does it Really Get Done? |
Roundtable |
Rutherford Wilson |
| Product Management with the Stars: How mentoring works |
Workshop |
Xenia Kwee |
| Capturing the Customer Voice to Drive Product Innovation |
Presentation with Discussion |
Steven Haines |
| Three B2B New Product Development Tools That Work: Lessons from the PDMA’s benchmarking of 1,000+ business units |
Presentation with Discussion |
George Castellion |
| Using Industry Analysts to be a Better Product Manager |
Roundtable |
Rich Nutinsky |
| What Are Things Worth: Pricing Entirely New Products/Services |
Presentation with Lively Discussion |
Rich Mironov |
| Agile Product Managers and Product Owners: Dilemmas, Roles and Confusion |
Presentation with Discussion |
Rich Mironov |
| Ten Things Product Management MUST Do |
Presentation with Discussion |
Stewart Rogers |
| Kodak's Brand Transformation |
Presentation with Discussion |
Jeff Hayzlett |
| Voice of the Customer - Tips for Success |
Presentation with Discussion |
Karen Stein |
| Leveraging Social Software in Enterprise |
Presentation with Discussion |
Deepak Das
Jomy Pidiath
|
| How to build your personal "product manager" brand? |
Presentation with Discussion |
Gopal Shenoy |
| Forecasting Competitor Responses to Your Next Product Launch - Hint: They Aren't Going to do Nothing |
Presentation with Discussion |
Fred Wergeles |
| Incorporating Market and Competitor Intelligence into the Product Development Process |
Presentation with Discussion |
Fred Wergeles |
| Market simulation: getting a foothold into better decision making- a techniques forum for brand, product and product line optimization, pricing, and versioning. |
Presentation with Discussion |
Beau Martin
Jess Laventall
|
| Empirical Product Development |
Roundtable |
David Wolfe |