|
How to Create & Use Video on the Internet to Grow Your Business: Get 1st page ranking with video, use video in your email marketing campaigns, & more... (plus where to get Free software for video production & SEO)
|
Presentation with Discussion |
Marvin Bzura |
| Fish Don't Know They're Wet - How to use creative visualization techniques throughout the development pipline for innovative solutions |
Pesentation with Hands on Workshop |
Trudy Williams |
| Three B2C New Product Development Tools that Work: Lessons from the PDMA's benchmarketing of 1000+ business units |
Presentation with Discussion |
Tom Hustad |
| Lessons Learned in Developing Commercial Value Up Front |
Roundtable |
Roberta Morris |
| Defining the Fuzzy Front End of New Product Development |
Presentation with Discussion |
Roberta Morris |
| Innovation: Coming up with a New Product Concept and the Process to Define It |
Roundtable |
Deepesh Banerji
April Dunford
|
| Managing Products in a Matrix Environment |
Presentation with Discussion |
Michael Koppelmann |
| Customer Immersion |
Presentation with Discussion |
Al Nevarez |
| The Strategic Role of Product Management in an Agile Environment |
Presentation with Discussion |
Steven Johnson |
| Social Media's impact on Product Management: How to use Free Tools to know what people are saying about your products |
Presentation with Discussion |
Alex Kehayias |
| Whole-brain/Left-brain/Right-brain thinking: The Personality Compass for Integrating Teams |
Presentation with Discussion |
Brett Barndt |
| Social Media - Hot Opportunities for Your Products |
Presentation with Discussion |
Tracy Wehringer |
| Technology Product Management and Customer Development for Start Ups |
Presentation with Discussion |
Jonah Keegan |
| Best Practices in Development of Social Software and Services |
Presentation with Discussion |
Fritz Desir |
| Agile Product Management: Sounds good, but How Does it Really Get Done? |
Roundtable |
Rutherford Wilson |
| Product Management with the Stars: How mentoring works |
Workshop |
Xenia Kwee |
| Capturing the Customer Voice to Drive Product Innovation |
Presentation with Discussion |
Steven Haines |
| Three B2B New Product Development Tools That Work: Lessons from the PDMA’s benchmarking of 1,000+ business units |
Presentation with Discussion |
George Castellion |
| Using Industry Analysts to be a Better Product Manager |
Roundtable |
Rich Nutinsky |
| What Are Things Worth: Pricing Entirely New Products/Services |
Presentation with Lively Discussion |
Rich Mironov |
| Agile Product Managers and Product Owners: Dilemmas, Roles and Confusion |
Presentation with Discussion |
Rich Mironov |
| Ten Things Product Management MUST Do |
Presentation with Discussion |
Stewart Rogers |
| Kodak's Brand Transformation |
Presentation with Discussion |
Jeff Hayzlett |
| Voice of the Customer - Tips for Success |
Presentation with Discussion |
Karen Stein |
| Leveraging Social Software in Enterprise |
Presentation with Discussion |
Deepak Das
Jomy Pidiath
|
|
How to build your personal "product manager" brand?
Abstract: We as product managers are well trained in listening to the needs of the market, building the right products, helping marketing position the product in the marketplace, pricing products and the list can go on and on.
But how much time do you spend managing the best product you have - "YOU".
Do you know:
- "Your" unique competencies?
- "Your" positioning to your buyers - "future employers"?
- How to build "your" personal brand?
- How to make yourself "findable" on the internet?
Just resumes of yesteryears is no longer enough to land the good jobs. If this has got you thinking, this session is for you. If you attend this session, you will walk away with the following 2 take-aways:
- How to best build your "personal" brand or your "NET" worth? (and I don't mean assets and liabilities)
- What does "marketing" yourself mean in this day and age?
The discussions will draw upon my 13 years of experience as a product manager, a hiring manager and a blogger. Here are my three guarantees to you:
- It will be an interactive session, not a monologue.
- It will be in plain English (no buzzwords) and
- I will NOT torture you with Powerpoint.
|
Presentation with Discussion |
Gopal Shenoy |
| Forecasting Competitor Responses to Your Next Product Launch - Hint: They Aren't Going to do Nothing |
Presentation with Discussion |
Fred Wergeles |
| Incorporating Market and Competitor Intelligence into the Product Development Process |
Presentation with Discussion |
Fred Wergeles |
| Market simulation: getting a foothold into better decision making- a techniques forum for brand, product and product line optimization, pricing, and versioning. |
Presentation with Discussion |
Beau Martin
Jess Laventall
|
| Empirical Product Development |
Roundtable |
David Wolfe |
| Productizing Within An Entperise - Developing Products in Info Tech |
Presentation with Discussion |
Vijay Narayanan |
| Really Inexpensive and Effective Online Focus Groups. Spend less time and way less $, and get more engagement from your project team, by talking to customers/prospects online (which is natural for web products anyway). |
Roundtable |
Mark Lipowicz |
