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Session notes

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on March 17, 2008 at 7:47:49 pm
 

these are just hodge-podge notes that i'm sharing with everyone. they may or may not make sense. if you have changes or additions to make, email me: amgibb@gmail.com - alicia/anime eyes - yes i was a warewolf - no i'm not narcoleptic and i probably don't grow the vegetables for your village. or change them yourself.

 

BARCAMPNYC3 {rocks my (hello) world}

@ Polytech:

integrated digital media, carl skelton director

combination of creativity strategy and technology

contact: cskelton@poly.edu

 

also coming up:

blender camp

iphone death camp… hahhaha

 

 

law of two feet. cram in. and if you don't want to watch that subject matter, leave. law of two feet.

 

WHAT’S THE NAME OF THIS TALK AGAIN?:

 

Discussion w/ meetup guy greg:

widgets

platform to do something - to sell something

friend feed

 

SOCIAL NETWORKS AND MEASURING:

 

Down and Out in the Magic Kingdom -- woofie factor—soon by Tara --{book}

clay Sharky - Here Comes Everybody {book}

social capitol and reputation

inherent value and cost per influence

takes time to build up a good reputation and very easy to destroy

be careful of hierarchy

targeting content rather than advertising -- page rank-- democratic -- attention to self {interesting to you}

personal search - from google

dave winer

difference between bribery and influence or advertising -- who's listening and who's writing to whom

cpm (?) -- social capitol {giving and how ppl, you perceive it}

defining self - so then what if everything that defines you is recommended. then you don't have a definition anymore. {I think Sanford said that?}

**I want a rotating homepage which can change from day to day!! Do ppl still even use homepages as a landing page anymore? {yo mama prolly does.}

 

 

SOCIAL IDENTITY:

 

create singular account that we need a protocol to fix

open ID

card space (you own the data) and info cards from microsoft

dataprotability.org

Data portability -- linked data

semantic web related identification

help with different user groups - teenagers vs. adults when they find a job {maybe have 2 or 3 IDs}

permission your roles (serious persona and bland persona)

way to extract authentication and identification

 

personal service registry and managing

OpenID is a good platform to and then we have to build and discover on there

attributes -- ways you can access and who can access

federated model {federated databases} -- doesn't link back to your other identities

keychain

open ID - persistent single identity

so - who owns the identity and how does it work / access. and how has that changed online - who owns it online

why trust you - why trust your provider -- trust your openiD provider

I trust flickr with my pics who would I trust with my online id… well. Depends how cute their website is.

 

DATABASES:

 

mysql to store data

relational databases not good for storing knowledge

relational databases designed from business models

databases are inflexible and brittle

pointer: field that links two entries together

problem: no object in the system can be stable. no on the fly stuff - everything must be linked ahead of time

solution: graph database. visual. every object stands on its own and the relationships change. so connections can be put in place and put types into the connections instead of the records themselves.

connects objects on the fly. we can add data types more flexibly.

and these are kinds of relationships that are how web 2.0 thinks - and hence the semantic web

but NOW it's too complicated and semantic web is A FAIL.

too far away from the way that regular people build tools.

 

      • KLOUDSHARE**** Store data in the cloud and search for connections

freebase -- structured wikipedia -- open source data knowledge. but have a chicken/egg problem right now

toggle between different views of outline mode, web mode, timelines, different graphs

-- this way as well you can always see how the information is related and see where it is and see an overview of the information

so -- how do things relate. see all information in your universe.

 

THINGS I SHOULD KNOW:

From http://www.thisisgoingtobebig.com/2008/02/7-product-featu.html

1.landing pages that go right to what you're searching on google so searching for lawn #3 in central park brings back page specifically for that - a landing page.

2.website grader. data sucking for selfish reasons -- in business of selling small business tools

target audiences. comparative data in marketing

helping audience and helping you.

3.management tools for groups. manual tools which are pieced together with specialists. can't screw middleman day one. because those tools that you build are for them, and then you raise above them

business plans -- who currently has the power.

4. crawling data -- how to backfill a database. what does first user do in your system

the chicken and egg problem. figure out how to get enough people first to start a social network because you can't have a social network until you have lots of ppl.

add value to crawled data - pull out keywords or tag it somehow so its structured.

5. revolving email door for data. hmm um email is not dead. particularly with mobile. discuss. discuss is comment system on blogs.

possible then site crawled but never visited. so need to have open site. as much data as possible.

6.people like me -- tiring to have so many relationships and sometimes it doesn't make sense. so just follow.

7. temporary accounts -- not so much of register first now. how much can we give ppl before they need to login. rather than "registering" - "saving" like indeed = you can just hit save. done with cookie

then there’s "save permanently" so functioning differently. tagging and saving for YOU. your friends can tag stuff and save stuff for you. (like evite -- don't create signin)

thisisgoingtobegig.com

instapaper

drop.io

 

LIFEHACKER:

 

lifehacker.com

making yourself metacognate

thinking about your thinking

gtd = getting things done

noticing the things you do to work to change the way you think

reward center of crossing off to do lists

plaxo - connecting

'barrier to entry'

keep it simple stupid

make sure it works and trust the system

diet hacks to be more productive buy eating certain food

hacks should make you have to think less

behaviors coming from thoughts

the four hour work week {book}

 

 

ALCHEMY:

 

bre patterson

fakeadermy – vegan taxidermy . making dead animals.

crowd sourcing people who will make what you want

on the internet more people can watch stuff than would fit in a movie theater.

omg! he worked for Make!

hacker space! nyc resistor {place to go to}

trick to get what you want: do more than you can actually do

ok : there's something i can't do but i'm going to do it anyway

hackers on a plane

organized chaos technology group -- whitehat hackers -- hacking for good

in germany they think you're the last thing between me and my digital freedom

defcon: hacker conference

ccc: another camp - go!

netsladden - hacker space

@ nyc resistor: hackers in residence program

private beta but they have open show and tell (public events)

when I grow up I want to be a hacker. which is what I’ll do next.

 

NON BRICA BOX TALK:

 

something else--

semantic web -- not enough ppl have access to webpages

-- nobody can agree on stuff

-- ppl doing stuff in large quantities

-- can create layers on web but the layer isn't necessarily in the html

-- so - how do you open that up

-- layers: movable type, web content, change management control diff, identity layer, ID system

why would ppl want their content to be more valuable? well, it's good for you because you know what you're doing

long tail question - smart for us to do black boxy stuff but how do we get other companies and ppl let us have access.

white listed (wide (?) listed)

editor update (see it on boing boing)

*this turns blogposts into wikis -- so you just add in some sort of control (like concentrate around semantics) between version control(identity layer) and MT XML RPC (change mang.) layer

not good to have more metadata - more unuseful metadata - more machine readable metadata.

reason he's not worried about ontologies b/c people will just eventually do it.

hope to build something that anybody can edit anything on anybody's page but it's focused like adding metadata -- with version control and other controls.

shortcut search

adding metadata exposes data by being crowd sourced

democratizes free information

tagging summarizes and flattens

ohance.org

 

SOCIAL GRAPHING:

 

Khare Rohit

links to all the social stuff. google api of social graph.

future of websearch - part of problem is we're searching documents

and documents are put into a social context.

who is responding to whom and who links to whom. -- the relationship is more valuable than the search term being listed

 

personalized social graph ranking

computerlink.com

KudoRank

Facebook app: hotshots

keep track of new photos from friends

so photos - taken by people - have ppl in them - and have opinions about them

so then we apply to the facebook social graph (mathematical model) -- can star photos and so people are connected through photos too.

uses social graph to find out how we analyze documents (starred by user population)

so you star it first when you take it to give it a default score because otherwise might not be seen

sampling bias

understanding social context of data within strength of connections

xobni.com (hhahaha - inbox spelled backwards)

linear pass and stats of your inbox

see historical change as a differential

comparison of social graph data

and think about what we don't know as well - what relationships are not showing up

zoominfo.com -- synthesizes resume but still classifying and sorting out is hard because it doesn't have a brain

co rank - supposed to be a social digg - - reputation

feed of relationships of ppl

but then there's demographic clustering - ppl who bought this book also bought this book

and that you have different groups of ppl in your life (family, work, friends, etc.)

 

recommendation based project (additune - music for the mood you're in)

beakon - and advertising -- but what am i getting out of it. -- what's in it for me.

we still need to link the middle together.

 

 

T-SHIRTS!:

 

The incredibly great guys!

we've got gifts for geeks

instantly great tees

{my dream app} - never actually happened

built very quickly -- looked at open source cart -- zen cart

took a week to build own system

pay pal to process order -- pay pal -- some ppl haven't updated their paypal accts.

monkey business labs!

cute! coupons! css, php, shipping.

Endicia - prints shipping labels for you.... somehow with xml

language - bomb tshirt now called icon because printing bomb on a shipping label is bad

spent $5,000-6,000 dollars on shirts initially

new business is essentially an infant and needs constant care

fun business!!

but shipping is hard. variables beyond your control are hard.

people are really irrational about free stuff.

customer service probs go away when you say i'll throw in a free shirt

it's not about tshirts its about traffic

have a plan. we try to be as candid as possible

special demographics. they tap into one for a specific group.

exit strategy = waiting for print on demand to be set up. finding something better than cafe press - higher printing and your own storefront

inventory strategy - keeping sizes in stock - each is different bar code = every different color and size is a different shirt

paying for warehouse space -- cost of restock

regular joe's who stumbled into business.

e carts = bureau of communication

hard part - getting traffic - you'll spend more time on trafficking and promoting than designing shirts.

 

ROBOTS!:

 

simple box mutation

ga's -- little creatures that learn how to cheat

open source it

source forge

justinday.com (?) or justindav.com

add sexual reproduction

stuff evolves. has fitness functions by grabbing things away from the wall and takes values from left most and right most walls

all 2-D

chooses value instead of randomness - nature has some strategies of evolution too.

some are extinct. when tests are run on the population and anyone that gets out is extinct.

jgap -package in java that lets you build genetic creatures (?)

sodaconstructor - flash app

jumping = gravity factor

can turn gravity off

most using gravity of 5 rather than 9.8

add a cute algorithm says bre

in java in calypso environment

 

GEEK SOCIOLOGY!:

 

rose white - sociology phd candidate

geek culture and why we're great and taking over the world

sociology = response to urbanization and industrialization - study ppl in groups

house revolution - or - revolution is here just not evenly distributed

doing thing by making things ourselves

working with our hands and minds we're controlling our world and creating social change

organic solidarity based on our interests. like the internet internet being a real place - it's not that our social online communities are not "real" - so they say 'virtual reality'. but it is real, just not embodied

collective effervesce

digital revolution with faster frame rate.

we're harnessing huge amounts of power by creating and connecting huge online communities

max weber says capitol is dead labor which is pretty depressing

pekka himanen - the hacker ethic <3 yay! free information! co-work! open source! unconference!

so we need a sociology that helps us understand the internet being a place and category

lots of ppl talking about geeks from the outside. so what about women and feminist theory, queer theory, geek theory... all these not mentioned so much....

so these guys (old sociologists) assume so much about culture, gender, ect. that they end up leaving lots of ppl out!

 

 

GTD {GET THINGS DONE}:

 

task: ideas, documents, mail: file it, trash it, or do it.

get things out of your head. brain is not a filing cabinet

i want to work in the morning then in the evening and play in the afternoon and do nothing then.

mark/chart your changes of energy.