Total Web Monitoring: What every startup needs to know
Invited Talk for DemoCampGuelph8
Successful startups make mistakes faster. They try out new things, turn on a dime, and are constantly tweaking their products for the market. But while everyone knows you need to be agile, most companies don't have a comprehensive view of their online presence. Without this visibility, you're reduced to trial-and-error, word-of-mouth, and anecdotes.
To thrive, you need to monitor every aspect of your company's online activity. That includes web analytics, end user monitoring, measuring performance, tracking community buzz, and keeping tabs on your competitors. That's total web monitoring.
Using examples and case studies from the forthcoming O'Reilly book, this presentation will arm you with the tools and checklists you need in order to achieve complete visibility. It's essential for any aspiring web startup.
About the presenter
Alistair Croll is a technology analyst with Bitcurrent, where he covers cloud computing, the web, and emerging technologies. Prior to Bitcurrent, Alistair co-founded Coradiant, a maker of web performance management equipment, and Networkshop, a leading research firm specializing in web performance. In addition to Bitcurrent, Alistair contributes to GigaOm. He also coordinates and presents at industry events such as Interop (where he runs tracks on Software-as-a-Service and Cloud Computing), Structure, Beyond Technology, Web2Expo, and Mesh.
Alistair is a principal of startup accelerator Rednod, which helps promising early-stage ventures such as Replayedu, Kaazing , Farmsreach, Strangeloop Networks, and several still in stealth build and launch new products and services, and the founder of the Bitnorth technology conference. He is also co-author of Managing Bandwidth: Delivering QOS in Enterprise Networks (1999) and the forthcoming O'Reilly book Total Web Monitoring due for release in early 2009. Alistair has a B.Comm with honors in strategic marketing from Dalhousie University.
