ProductCamp is all about you, and me, and everyone else attending. Everyone pitches in a little bit to make it happen, and voila - we have a fabulous conference where can really get down to business and share/learn/discuss our everyday challenges in product management.
Here is a list of best ways you can help spread the word. I've listed them in the order of the activities I think have been most successful, but feel free to pick and choose things you are comfortable with:
1. Invite your product management and product marketing colleagues. There is no better way to spread the word that reaching out to your existing network. Here is a sample email you can use to create your own (or just copy and paste it…no copyright laws here!): http://barcamp.org/Sample-Email-Invitation
2. Reach out to product management & product marketing professionals in your LinkedIn groups. We've found the posting "discussions" doesn't get much of a response, so we've been doing advanced searches for product folks in our groups and personally inviting them with a private message. You can use the same sample email as in #1 above.
3. Read any blogs? Request those bloggers post about the event. You know that product managers are information thirsty - we read everything we can about business strategy, innovation, product development etc. And we'll be discussing all those things two, so bloggers are just helping their reader community by mentioning the event. Here is a sample of the email we've been sending: http://barcamp.pbworks.com/Sample+Blogger+Request+-+PCampNYC
4. Join our social networking groups. By joining these groups (provided you already belong to the sites), you generate a feed item that is seen by everyone you're connected to.
5. Follow us on Twitter http://twitter.com/ProductCampNYC . You can also tweet that you are attending the event, retweet us, or include our hashtag if you mention anything ProductCamp related (#pcampnyc)
6. Add ProductCamp to your email signature. You never know who's reading to the end of your emails, and who they may know. Mentioning ProductCamp in your email signature is like free advertising! An example, "By the way, are you going to ProductCampNYC in July? It doesn't cost anything. I'll be there: http://barcamp.org/ProductCampNYC"
Please reach out to me if you have any questions.
Cheers,
Robin Zaragoza (robin@onesweetlife.com)
Marketing, ProductCampNYC
http://barcamp.org/ProductCampNYC
