My notes on the discussion, not everyone agreed with all the points.

What does Web2.0 mean to you.

- 36 stuff and round corner

- less minutes of life wasted

- participation and interaction (integrate with other things such as media, mixed broadcast)

- community and the ability for people to share ideas in the same space

- media power to the people (grassroots)

- technologies behind it (ajax, tagging)

- big media advantages are loosing it (signal, mass readership)

- independtent media to get a signal and distrubute their content - opportunity to get a signal

- mashups - craigs list, googe maps and stuff

- elevate to a new level

- opening things up

- things, companies, technology more open

- empoering and easier to use

- renessaince of the web

- bull shit

- realizeation of what everyone talked about in the bubble

- no one making any money

- small companies that have popped up all over the place

- different approcate to entrepreneuship

- some doing just for technology

- some doing just to resell

(Flickr only Canadian site)

- some people go too far with web2.0

(e.g. uses RoR and ajax - doesn't nesseccarily mean you are cool)

- industry has had 15 years experience

- web2.0 is the evolution due to that experience

- what we have already been doing

- easier to use web pages, done in a new way

- many things attributed to this term

- just another over-hyped term

- some see web2.0 = RoR and AJAX

- but some see it as just part of it

- web2.0 age technologies

- interesting impacts that it has had on businesses

- inverting the structure of how things are monetized

- technology is a tool for allowing these things to occur

- Microsoft doesn't get web2.0 - they are not sharing

(for them to be cool they hve to give you new stuff)

- new business models based on advertizing (e.g. adsense)

- Adsense - hits the small companies

- the 95%

- doubleclick only got the 5%

- sometimes click on an ad just to support a web site

- ad support in models

- google is only one

- free411 (in the telephany space)

- listen to 20 second ad before talk to 411 operator

- google has done adsense very well

- people click on them because they are useful

- sometimes accidentally click on own ads since interesting

- ads - by topic

- where it is going to go - choose ads that you want on your site?

- recent development

- web sites under a certain banner - very selective on the ads that they run

- you have to approach them if you want to ad on their space

- have to look great

- compare to radio - ads are so horrible they are driving users away

Can Big Business Take Advantage of what web2.0 is

- yes

- when the realize the opportunity that will make them the most profit

- big media will jump all over this

- convey their message and understand the networks underneath

- sales force.com - accepted by most fortune 500

- how they reach and connect with their audience

- execs are blogging already with this form of media

- when will big business understand this media

- will blogs replace tradiational media

- no, because BBC has certain authority

- can put into stories context over time

- no blog will replace the economist (no one author)

- writter - editors - final writter

- erosion of trust of mainstream media

- newspapers pick and choose what goes in

- get two sides of the argument, which you don't in mainstream media

- see discrepancies between

- is media sitting around discussion "development" going away

- companies in Shanghai

- most people are using common bloggers- only some are using home-grown

- what if web3.0 is no more software developers

- talk to each other in a standard way - as a user I don't care how it works in behind

- does it work for the 10% that are using it

- still have a need for CNN, but can also create blogs for 100 readers

- getting rid of the layers

- whos taking the decision and who is the stakeholder

- Sympatico and Rogers are not worried - everyone is using them

- rogers doesn't want to be just a bit provider

- trying other things

- all other people that want just want them to be a bit provider

- look at what is going on in the voice industry

- metering minutes - but it isn't scarce anymore

- .0085 cents per minute

- price elastic

- what happens when price goes to 0

- bandwidth up

- revenue down

- have to realize that they have to take advantage of the long tail

- me and hardware store conversation is more important to the hardware store

- monitize things in context

- how long is it going to take for business to understand

- some of those businesses are going to die

- Bell laid of 4000 people in February

- if those economies die, then there are economies in other parts of the world that will kill us

- will manufacturing go there

- people will want to spend moeny on stuff that represents them?

- office with people in Sri Lanka - work for a quarter that we do

- we talk about making Toronto an international tech hub

- we talk about decentralizing content - but

- there are 11 or so root DNS servers - each house will have its own?

- google - who knows the actual algorithm of pageranking that google uses

- why don't we have a trust issue there, even though we do with Media

- we don't trust google to tell us the news

- but depend on them for our businesses

- trying to fool ourselves if we thing web2.0 is about decentralization of power

- web2.0 success on coattails of other companies

- same as 1995-1996

- amazon blew up the bookstore

- barnes and noble still sells more books than amazon - because location matters

- 800 pound gorilla is still there

- kids don't need to go to library anymore

- psychological - people are lazy

- don't have time to read all these blogs

- is the author Jewish, does that impact their opinion

- average person can't figure that out on everything they read

- mainstream - must smaller list to choose from

- feed fatigue

- whatever pops up on on main filter blogs

- still need some filter

- still read the paper

- reason why newspapers exist as a collective of aurhtors

- access to readership

- umbrella groups of blogs

- CIA finds blogs interesting - sucks it up and comes up with a position

- time for beer