My notes on the discussion, not everyone agreed with all the points.

What does Web2.0 mean to you.

• 36 stuff and round corner
• less minutes of life wasted
• participation and interaction (integrate with other things such as media, mixed broadcast)
• community and the ability for people to share ideas in the same space
• media power to the people (grassroots)
• technologies behind it (ajax, tagging)
• big media advantages are loosing it (signal, mass readership)

* independtent media to get a signal and distrubute their content - opportunity to get a signal

• mashups - craigs list, googe maps and stuff

* elevate to a new level

• opening things up

* things, companies, technology more open

* empoering and easier to use

• renessaince of the web
• bull shit
• realizeation of what everyone talked about in the bubble
• no one making any money

* small companies that have popped up all over the place

* different approcate to entrepreneuship

• some doing just for technology
• some doing just to resell (Flickr only Canadian site)
• some people go too far with web2.0 (e.g. uses RoR and ajax - doesn't nesseccarily mean you are cool)
• industry has had 15 years experience

* web2.0 is the evolution due to that experience

* what we have already been doing

• easier to use web pages, done in a new way

* many things attributed to this term

• just another over-hyped term
• some see web2.0 = RoR and AJAX
• but some see it as just part of it
• web2.0 age technologies
• interesting impacts that it has had on businesses
• inverting the structure of how things are monetized
• technology is a tool for allowing these things to occur
• Microsoft doesn't get web2.0 - they are not sharing (for them to be cool they hve to give you new stuff)
• new business models based on advertizing (e.g. adsense)
• Adsense - hits the small companies

* the 95%

• doubleclick only got the 5%
• sometimes click on an ad just to support a web site
• ad support in models

* google is only one

* free411 (in the telephany space)

* listen to 20 second ad before talk to 411 operator

• google has done adsense very well
• people click on them because they are useful
• sometimes accidentally click on own ads since interesting
• ads - by topic

* where it is going to go - choose ads that you want on your site?

• recent development

* web sites under a certain banner - very selective on the ads that they run

* you have to approach them if you want to ad on their space

* have to look great

• compare to radio - ads are so horrible they are driving users away

Can Big Business Take Advantage of what web2.0 is

• yes
• when the realize the opportunity that will make them the most profit
• big media will jump all over this
• convey their message and understand the networks underneath
• sales force.com - accepted by most fortune 500
• how they reach and connect with their audience
• execs are blogging already with this form of media
• when will big business understand this media
• will blogs replace tradiational media

* no, because BBC has certain authority

* can put into stories context over time

* no blog will replace the economist (no one author)

* writter - editors - final writter

• erosion of trust of mainstream media
• newspapers pick and choose what goes in
• get two sides of the argument, which you don't in mainstream media
• see discrepancies between
• is media sitting around discussion "development" going away

* companies in Shanghai

• most people are using common bloggers- only some are using home-grown
• what if web3.0 is no more software developers
• talk to each other in a standard way - as a user I don't care how it works in behind

* does it work for the 10% that are using it

* still have a need for CNN, but can also create blogs for 100 readers

* getting rid of the layers

• whos taking the decision and who is the stakeholder
• Sympatico and Rogers are not worried - everyone is using them
• rogers doesn't want to be just a bit provider

* trying other things

* all other people that want just want them to be a bit provider

• look at what is going on in the voice industry

* metering minutes - but it isn't scarce anymore

* .0085 cents per minute

* price elastic

* what happens when price goes to 0 (bandwidth up, revenue down)

* have to realize that they have to take advantage of the long tail

* me and hardware store conversation is more important to the hardware store

* monitize things in context

• how long is it going to take for business to understand
• some of those businesses are going to die
• Bell laid of 4000 people in February
• if those economies die, then there are economies in other parts of the world that will kill us
• will manufacturing go there
• people will want to spend moeny on stuff that represents them?
• office with people in Sri Lanka - work for a quarter that we do
• we talk about making Toronto an international tech hub
• we talk about decentralizing content - but
• there are 11 or so root DNS servers - each house will have its own?
• google - who knows the actual algorithm of pageranking that google uses

* why don't we have a trust issue there, even though we do with Media

* we don't trust google to tell us the news

* but depend on them for our businesses

• trying to fool ourselves if we thing web2.0 is about decentralization of power

* web2.0 success on coattails of other companies

• same as 1995-1996
• amazon blew up the bookstore
• barnes and noble still sells more books than amazon - because location matters

* 800 pound gorilla is still there

• kids don't need to go to library anymore
• psychological - people are lazy

* don't have time to read all these blogs

* is the author Jewish, does that impact their opinion

* average person can't figure that out on everything they read

* mainstream - must smaller list to choose from

• feed fatigue

* whatever pops up on on main filter blogs

* still need some filter

• still read the paper
• reason why newspapers exist as a collective of aurhtors

* access to readership

* umbrella groups of blogs

• CIA finds blogs interesting - sucks it up and comes up with a position
• time for beer