The Career Services Communication and Technology Forum  

Thursday, November 17th, 2011 - Pre-Conference Networking Reception

 Friday, November 18th, 2011 - Conference

Located at Princeton University in Princeton, NJ.

To register and for details on travel & accommodations, please refer to the event website http://www.princeton.edu/career/csctf/

*Please note, this event is for Career Services Professionals.*

Sponsors 

Office of Career Services at Princeton University

Columbia University Center for Career Education

University of Pennsylvania Career Services

Schedule 

For the full agenda, please refer to the event website http://www.princeton.edu/career/csctf/agenda/

Sessions  

In this section, please add the following: 

 1) The cool tool or best practice your school will present in the cool tool sessions.  

 2) Topics you would like to discuss/learn about in the breakout sessions.      

1) Cool Tool or Best Practice Session: (List Tool/Title of Best Practice, School and Name).

 *Note, each school should plan on a 4-5 minute maximum presentation (this is a brief overview, not an in-depth presentation.) If your cool tool/best practice is covered already, please add your school name next to the topic. We will follow-up to determine the schedule of presentations.

• add your topic...
• @PennCareerDay on Twitter - A Day in the Life, University of Pennsylvania Career Services, Shannon Kelly 
• Social Media in the Classroom - Will bring copy of 1-credit Social Networking: Creating Your Professional Identity course to discuss and share, Villanova University Career Center, Kevin Grubb
• YouTube Video Marketing Project (using videos to tell stories and send marketing messages to students and employers), Saint Joseph's University, Career Development Center, Jen Rossi
  
• The Roving Marketer - Using Social Media and Film at Your Large Events, Northwestern University Career Services, Betsy Gill
• Using LinkedIn groups and subgroups -- Heather Barbakoff, Employer Relations Coordinator, Johns Hopkins University/ Jay Pfeiffer (Wilson College)" I will also try to come up with something else this week... 
• Socioclean or join.me or maybe something else... - Gary Alan Miller, UNC Chapel Hill
• Captivating Students with Camtasia Microtraining - Leveraging Screencasts as a Marketing Tool ^(I may also touch upon screenr as an alternative as well) - Anna-Rose Stember, Brown University
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2) Breakout Sessions: Topics I would like to discuss/learn about.

Please add your name in the "Interested" list for each topic you would like to learn or discuss, this will help determine the most popular topics & what we will cover.

*If you are an expert in a particular area or comfortable leading a session, please add "Lead" next to your name.  The planners will determine session leaders and topics as the event gets closer. 

• Inbound marketing: or "blogging revisited"
• Interested:  Gary Miller (Lead, giving this pres. at SoACE), Anna-Rose Stember
  
• Use of newer professional networking sites that leverage Facebook & LinkedIn, i.e. Identified.com, Branchout.com, etc. 
• Interested: Shannon Kelly, Kevin Grubb, Jen Rossi, Betsy Gill, Heather Barbakoff, Megan Wollleben
  
• Are location-based social networks (i.e. FourSquare) successful and a worthy investment for Career Centers?
• Interested: Kevin Grubb, Jen Rossi, Betsy Gill, Heather Barbakoff, Gary Miller
  
• How you share social media responsibilities in your office
• Interested: Kevin Grubb, Jen Rossi, Betsy Gill, Anna-Rose Stember
  
• What do you define as success on social media?  How do you measure it?
• Interested: Kevin Grubb, Jen Rossi, Betsy Gill (also, how do we know it's working), Lauren DeSoiza, Heather Barbakoff, Gary Miller (could lead, if needed), Megan Wolleben, Anna-Rose Stember, Danielle McDonald
  
• How do you choose which channel to distribute messages, events, discussions, etc. and how much is too much? Keeping the noise down.
• Interested: Lauren DeSoiza, Heather Barbakoff, Megan Wolleben, Anna-Rose Stember, Danielle McDonald
• Developing and maintaining an effective social media policy at your institution. 
• Interested: Jay Pfeiffer
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• Interested:
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• Interested: 

Planners 

Shannon Kelly, Job & Internship Coordinator, University of Pennsylvania Career Services
Evangeline Kubu, Manager of Communications and Outreach, Office Career Services at Princeton University
Katherine Taflan, Senior Assistant Director, Marketing, Columbia University Center for Career Education

Participants  

Please add your name, title, school/career center & social media handles.

• add yourself...
• Shannon Kelly, Job & Internship Coordinator, University of Pennsylvania Career Services, @shannonckelly, linkedin.com/in/shannonckelly
• Kevin Grubb, Assistant Director - Student Services, Villanova University Career Center, @kevincgrubb, linkedin.com/in/kevingrubb
• Jen Rossi, Recruitment Specialist, Saint Joseph's University Career Development Center, @CareerXplorer, @SJUcareers, linkedin.com/in/jenniferrossi, youtube.com/sjucareerdevelopment 
• Betsy Gill, Assistant Director- Internship Services, Northwestern University Career Services, @betsygill, @northwesternucs, linkedin.com/in/betsygill, facebook.com/northwesternucs
  
• Lauren DeSoiza, Assistant Manager, Recruiting Program, Babson College Undergraduate Center for Career Development, @remshy, @BabsonUgradCCD, linkedin.com/in/laurendanielled, facebook.com/undergrad.ccd
• Heather Barbakoff, Employer Relations Coordinator, Johns Hopkins University Career Center, @JHUCareerCenter, https://www.facebook.com/JHUCareerCenter, http://www.linkedin.com/in/heatherbarbakoff 
• Gary Alan Miller,  Asst. Director for Social Media and Innovation, UNC Chapel Hill, @garyalanmiller, @uncucs @careerolina, facebook.com/garyalanmiller, linkedin.com/in/garyalanmiller
• Megan Wolleben, Assistant Director, Alumni Relations & Career Services for Student Communications at Bucknell, @BucknellCareer, www.facebook.com/bucknellcareer, http://www.linkedin.com/in/meganwolleben
• Anna-Rose Stember, Communications Manager, Center for Careers and Life After Brown, facebook.com/browncareerlab, @browncareerlab
• Danielle McDonald, Career Communications Coordinator, Center for Career Services John Carroll University, @JCUCareerCenter, facebook.com@JCUCareerCenter, http://www.linkedin.com/in/daniellesantiago
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Social Media 

Will you be blogging, tweeting, etc. about the event? If so, please list your name & the handle for the platforms/technology you will be utilizing.

• Shannon Kelly, Twitter: @shannonckelly
• Kevin Grubb, Twitter: @kevincgrubb
• Jen Rossi, twitter @CareerXplorer
  
• Gary Alan Miller, Twitter: @garyalanmiller and Instagram photos
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