The Career Services Communication and Technology Forum  

Thursday, November 17th, 2011 - Pre-Conference Networking Reception

 Friday, November 18th, 2011 - Conference

Located at Princeton University in Princeton, NJ.

To register and for details on travel & accommodations, please refer to the event website http://www.princeton.edu/career/csctf/

*Please note, this event is for Career Services Professionals.*

Sponsors 

Office of Career Services at Princeton University

Columbia University Center for Career Education

University of Pennsylvania Career Services

Schedule 

For the full agenda, please refer to the event website http://www.princeton.edu/career/csctf/agenda/

Sessions  

In this section, please add the following: 

 1) The cool tool or best practice your school will present in the cool tool sessions.  

 2) Topics you would like to discuss/learn about in the breakout sessions.      

1) Cool Tool or Best Practice Session: (List Tool/Title of Best Practice, School and Name).

 *Note, each school should plan on a 4-5 minute maximum presentation (this is a brief overview, not an in-depth presentation.) If your cool tool/best practice is covered already, please add your school name next to the topic. We will follow-up to determine the schedule of presentations.

• add your topic...
• @PennCareerDay on Twitter - A Day in the Life, University of Pennsylvania Career Services, Shannon Kelly 
• Social Media in the Classroom - Will bring copy of 1-credit Social Networking: Creating Your Professional Identity course to discuss and share, Villanova University Career Center, Kevin Grubb
• YouTube Video Marketing Project (using videos to tell stories and send marketing messages to students and employers), Saint Joseph's University, Career Development Center, Jen Rossi
• The Roving Marketer - Using Social Media and Film at Your Large Events, Northwestern University Career Services, Betsy Gill
• Using LinkedIn groups and subgroups -- Heather Barbakoff, Employer Relations Coordinator, Johns Hopkins University/ Jay Pfeiffer (Wilson College)
• Wetoku - video interviewing tool - Gary Alan Miller, UNC Chapel Hill
• Captivating Students with Camtasia Microtraining - Leveraging Screencasts as a Marketing Tool ^(I may also touch upon screenr as an alternative as well) - Anna-Rose Stember, Brown University
• Creating Free Web-Based Multimedia Portfolios using Google Sites: Jay Pfeiffer-Wilson College 
• Storify - curating tweets into a cohesive online document, Cameo Hartz, Duke 
• ShareSquare - using QR codes at career fairs to enhance student engagement, Katie Taflan and Liz King, Columbia University Center for Career Education
• How to engage students in your career seminars through the use of social media- Tamara Menghi, MIT
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2) Breakout Sessions: Topics I would like to discuss/learn about.

Please add your name in the "Interested" list for each topic you would like to learn or discuss, this will help determine the most popular topics & what we will cover.

*If you are an expert in a particular area or comfortable leading a session, please add "Lead" next to your name.  The planners will determine session leaders and topics as the event gets closer. 

• Inbound marketing: or "blogging revisited"
• Interested:  Gary Miller (Lead, giving this pres. at SoACE), Anna-Rose Stember, Katie Taflan
• Use of newer professional networking sites that leverage Facebook & LinkedIn, i.e. Identified.com, Branchout.com, etc. 
• Interested: Shannon Kelly, Kevin Grubb, Jen Rossi, Betsy Gill, Heather Barbakoff, Megan Wollleben, Cameo Hartz, Tamara Menghi
• Are location-based social networks (i.e. FourSquare) successful and a worthy investment for Career Centers?
• Interested: Kevin Grubb, Jen Rossi, Betsy Gill, Heather Barbakoff, Gary Miller, Katie Taflan, Tamara Menghi
• How you share social media responsibilities in your office
• Interested: Kevin Grubb, Jen Rossi, Betsy Gill, Anna-Rose Stember, Tamara Menghi
• What do you define as success on social media?  How do you measure it?
• Interested: Kevin Grubb, Jen Rossi, Betsy Gill (also, how do we know it's working), Lauren DeSoiza, Heather Barbakoff, Gary Miller (could lead, if needed), Megan Wolleben, Anna-Rose Stember, Danielle McDonald, Cameo Hartz, Katie Taflan, Jesse Wingate, Liz King, Tamara Menghi
• How do you choose which channel to distribute messages, events, discussions, etc. and how much is too much? Keeping the noise down.
• Interested: Lauren DeSoiza, Heather Barbakoff, Megan Wolleben, Anna-Rose Stember, Danielle McDonald, Cameo Hartz, Katie Taflan, Jesse Wingate
  
• Developing and maintaining an effective social media policy at your institution. 
• Interested: Jay Pfeiffer, Liz King
  
• Career Center as multimedia center... managing the changing content behind the social media (e.g. link library, posting documents, video)
• Interested: Cameo Hartz (could lead), Katie Taflan
  
• Managing Digital/Social Media & Content Delivery Frequency (Efficiently and Effectively) 
• Interested: Jesse Wingate
• RSS Feeds & Use within Career Services
• Interested: Jesse Wingate
• Creating a social media strategy: Which networks we use, when we post, what we post and how we set/meet social media goals. How to leverage the behavior of users for different social networks and use that to reach our constituents.
• Interested: Liz King (could lead)
  

Planners 

Shannon Kelly, Job & Internship Coordinator, University of Pennsylvania Career Services
Evangeline Kubu, Manager of Communications and Outreach, Office Career Services at Princeton University
Katherine Taflan, Senior Assistant Director, Marketing, Columbia University Center for Career Education

Participants  

Please add your name, title, school/career center & social media handles.

• add yourself...
• Shannon Kelly, Job & Internship Coordinator, University of Pennsylvania Career Services, @shannonckelly, linkedin.com/in/shannonckelly
• Kevin Grubb, Assistant Director - Student Services, Villanova University Career Center, @kevincgrubb, linkedin.com/in/kevingrubb
• Jen Rossi, Recruitment Specialist, Saint Joseph's University Career Development Center, @CareerXplorer, @SJUcareers, linkedin.com/in/jenniferrossi, youtube.com/sjucareerdevelopment 
• Betsy Gill, Assistant Director- Internship Services, Northwestern University Career Services, @betsygill, @northwesternucs, linkedin.com/in/betsygill, facebook.com/northwesternucs
  
• Lauren DeSoiza, Assistant Manager, Recruiting Program, Babson College Undergraduate Center for Career Development, @remshy, @BabsonUgradCCD, linkedin.com/in/laurendanielled, facebook.com/undergrad.ccd
• Heather Barbakoff, Employer Relations Coordinator, Johns Hopkins University Career Center, @JHUCareerCenter, https://www.facebook.com/JHUCareerCenter, http://www.linkedin.com/in/heatherbarbakoff 
• Gary Alan Miller,  Asst. Director for Social Media and Innovation, UNC Chapel Hill, @garyalanmiller, @uncucs @careerolina, facebook.com/garyalanmiller, linkedin.com/in/garyalanmiller
• Megan Wolleben, Assistant Director, Alumni Relations & Career Services for Student Communications at Bucknell, @BucknellCareer, www.facebook.com/bucknellcareer, http://www.linkedin.com/in/meganwolleben
• Anna-Rose Stember, Communications Manager, Center for Careers and Life After Brown, facebook.com/browncareerlab, @browncareerlab
• Danielle McDonald, Career Communications Coordinator, Center for Career Services John Carroll University, @JCUCareerCenter, facebook.com@JCUCareerCenter, http://www.linkedin.com/in/daniellesantiago
• Jay Pfeiffer, Director of Career Development, Wilson College: https://www.facebook.com/pages/Wilson-College-Office-of-Career-Development/126254690806180 http://www.linkedin.com/profile/view?id=89094967&trk=tab_pro http://www.linkedin.com/groups?gid=4049970&trk=hb_side_g 
• Cameo Hartz, Senior Assistant Director for Communication & Digital Strategy, Duke University Career Center (@justcameo, http://www.linkedin.com/in/cameohartz) (DukeCareers on Facebook, Twitter, YouTube, Slideshare, Delicious, and others) 
• Katie Taflan, Senior Assistant Director of Marketing, Columbia University Center for Career Education, @ColumbiaCCE, www.linkedin.com/in/katietaflan
• Jesse A. Wingate, Assistant Director, Career Services, Dartmouth College : http://www.linkedin.com/in/jawingate; www.facebook.com/dartmouthcareerservices; www.dartmouth.edu/~careerblog
• Liz King, Assistant Director, Events Management and Social Media, Columbia University Center for Career Education, @lizkingevents,  http://www.linkedin.com/in/lizkingevents
• Tamara Menghi, Assistant Director, MIT Global Education & Career Development. http://www.linkedin.com/in/tamaramenghi,  http://twitter.com/MITCareerOnline,   

Social Media 

Will you be blogging, tweeting, etc. about the event? If so, please list your name & the handle for the platforms/technology you will be utilizing.

• Shannon Kelly, Twitter: @shannonckelly
• Kevin Grubb, Twitter: @kevincgrubb
• Jen Rossi, twitter @CareerXplorer
  
• Gary Alan Miller, Twitter: @garyalanmiller and Instagram photos
• Cameo Hartz, @justcameo, maybe iMovie upload to youtube.com/cameohartz 
• Katie Taflan, Twitter: @ColumbiaCCE
  
• Jesse Wingate, Twitter: @Jawingate
  
• Liz King, Twitter: @lizkingevents
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