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CSCTF2011

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Saved by Trisha Hyatt
on November 10, 2011 at 8:01:58 am
 

The Career Services Communication and Technology Forum

*Please note, this event is for Career Services Professionals.*

  

Located at Princeton University Career Services in Princeton, NJ.

Thursday, November 17th, 2011 - 7 pm  Pre-Conference Networking Reception at the Nassau Club, 6 Mercer Street, Princeton, NJ (Cocktails & Horsdeuvres) followed by a tour of the Princeton University Art Museum at 8:30 pm. (a short walk from the Nassau Club). If driving, parking is available at the Nassau Club.

 

Friday, November 18th, 2011 - 8 am Conference at Princeton University Career Services, 36 University Place, Suite 200.  If driving, please park in Lot #23 (shuttles will be available from 7:15-9 am to bring you to our office and the shuttle will return at the conclusion of the conference).  The campus map link on the website below contains further details.

 

For details on travel & accommodations, please refer to the event website http://www.princeton.edu/career/csctf/

 

 

Sponsors 

Office of Career Services at Princeton University

Columbia University Center for Career Education

University of Pennsylvania Career Services

 

Schedule 

For the full agenda, please refer to the event website http://www.princeton.edu/career/csctf/agenda/

 

REMINDER: If you have not completed the Social Media Survey, please do so before 11/8. http://www.princeton.edu/career/pdfs/Career-Center-Social-Media-Survey.pdf 

 

Sessions  

In this section, please add the following: 

 1) The cool tool or best practice your school will present in the cool tool sessions.  

 2) Topics you would like to discuss/learn about in the breakout sessions.      

 

1) Cool Tool or Best Practice Session: (List Tool/Title of Best Practice, School and Name).

 *Note, each school should plan on a 4-5 minute maximum presentation (this is a brief overview, not an in-depth presentation.) If your cool tool/best practice is covered already, please add your school name next to the topic. We will follow-up to determine the schedule of presentations.

  • add your topic...
  • @PennCareerDay on Twitter - A Day in the Life, University of Pennsylvania Career Services, Shannon Kelly 
  • Social Media in the Classroom - Will bring copy of 1-credit Social Networking: Creating Your Professional Identity course to discuss and share, Villanova University Career Center, Kevin Grubb
  • YouTube Video Marketing Project (using videos to tell stories and send marketing messages to students and employers), Saint Joseph's University, Career Development Center, Jen Rossi
  • The Roving Marketer - Using Social Media and Film at Your Large Events, Northwestern University Career Services, Betsy Gill
  • Using LinkedIn groups and subgroups -- Heather Barbakoff, Employer Relations Coordinator, Johns Hopkins University/ Jay Pfeiffer (Wilson College), Danielle McDonald (John Carroll University)
  • Using screenr as a resume review tool - Gary Alan Miller, UNC Chapel Hill
  • Captivating Students with Camtasia Microtraining - Leveraging Screencasts as a Marketing Tool ^(I may also touch upon screenr as an alternative as well) - Anna-Rose Stember, Brown University
  • Creating Free Web-Based Multimedia Portfolios using Google Sites: Jay Pfeiffer-Wilson College 
  • Storify - curating tweets into a cohesive online document, Cameo Hartz, Duke 
  • ShareSquare - using QR codes at career fairs to enhance student engagement, Katie Taflan and Liz King, Columbia University Center for Career Education
  • How to engage students in your career seminars through the use of social media- Tamara Menghi, MIT
  • Comprehensive list of tweetchats and searchable blog content generator - Kevin Grubb, Villanova
  • Constant Contact email marketing (to students, parents, alumni, and faculty) and integration of Opinio registrations and Facebook/Twitter sharing - Melissa Schultz, Cathy Shankweiler, & Rochelle Crozier,  Lafayette College
  • Optimizing Your Blog - Trisha Hyatt, University of Pittsburgh
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2) Breakout Sessions: Topics I would like to discuss/learn about.

Please add your name in the "Interested" list for each topic you would like to learn or discuss, this will help determine the most popular topics & what we will cover.

*If you are an expert in a particular area or comfortable leading a session, please add "Lead" next to your name.  The planners will determine session leaders and topics as the event gets closer. 

 

  • Inbound marketing: or "blogging revisited"
    • Interested:  Gary Miller (Lead, giving this pres. at SoACE), Anna-Rose Stember, Katie Taflan, Rochelle Crozier
  • Use of newer professional networking sites that leverage Facebook & LinkedIn, i.e. Identified.com, Branchout.com, etc. 
    • Interested: Shannon Kelly, Kevin Grubb, Jen Rossi, Betsy Gill, Heather Barbakoff, Megan Wollleben, Cameo Hartz, Tamara Menghi, Melissa Schultz, Karen Kuczynski, Rich Freed, Eva Kubu, Lauren DeSoiza
  • Are location-based social networks (i.e. FourSquare) successful and a worthy investment for Career Centers?
    • Interested: Kevin Grubb, Jen Rossi, Betsy Gill, Heather Barbakoff, Gary Miller, Katie Taflan, Tamara Menghi
  • How you share social media responsibilities in your office
    • Interested: Kevin Grubb (can lead), Jen Rossi, Betsy Gill, Anna-Rose Stember, Tamara Menghi, Cathy Shankweiler, Karen Kuczynski, Rich Freed
  • What do you define as success on social media?  How do you measure it?
    • Interested: Kevin Grubb, Jen Rossi, Betsy Gill (also, how do we know it's working), Lauren DeSoiza, Heather Barbakoff, Gary Miller (could lead, if needed), Megan Wolleben, Anna-Rose Stember, Danielle McDonald, Cameo Hartz, Katie Taflan, Jesse Wingate, Liz King, Tamara Menghi, Cathy Shankweiler, Melissa Schultz, Karen Kuczynski, Rich Freed
  • How do you choose which channel to distribute messages, events, discussions, etc. and how much is too much? Keeping the noise down.
    • Interested: Lauren DeSoiza, Heather Barbakoff, Megan Wolleben, Anna-Rose Stember, Danielle McDonald, Cameo Hartz, Katie Taflan, Jesse Wingate, Melissa Schultz, Rochelle Crozier, Cathy Shankweiler, Karen Kuczynski
  • Developing and maintaining an effective social media policy at your institution. 
    • Interested: Jay Pfeiffer, Liz King, Eva Kubu (can lead), Lauren DeSoiza
  • Career Center as multimedia center... managing the changing content behind the social media (e.g. link library, posting documents, video)
    • Interested: Cameo Hartz (could lead), Katie Taflan, Kevin Grubb, Rochelle Crozier
  • Managing Digital/Social Media & Content Delivery Frequency (Efficiently and Effectively) 
    • Interested: Jesse Wingate, Karen Kuczynski, Eva Kubu, Lauren DeSoiza
  • RSS Feeds & Use within Career Services
    • Interested: Jesse Wingate, Rochelle Crozier, Melissa Schultz, Karen Kuczynski
  • Creating a social media strategy: Which networks we use, when we post, what we post and how we set/meet social media goals. How to leverage the behavior of users for different social networks and use that to reach our constituents.
    • Interested: Liz King (could lead), Melissa Schultz, Rich Freed, Danielle McDonald, Eva Kubu

 

 

Planners 

Shannon Kelly, Job & Internship Coordinator, University of Pennsylvania Career Services
Evangeline "Eva" Kubu, Manager of Communications and Outreach, Office Career Services at Princeton University
Katherine Taflan, Senior Assistant Director, Marketing, Columbia University Center for Career Education

  

Participants  

Please add your name, title, school/career center & social media handles.

 

Social Media 

Will you be blogging, tweeting, etc. about the event? If so, please list your name & the handle for the platforms/technology you will be utilizing.

  • Shannon Kelly, Twitter: @shannonckelly
  • Kevin Grubb, Twitter: @kevincgrubb
  • Jen Rossi, twitter @CareerXplorer
  • Gary Alan Miller, Twitter: @garyalanmiller and Instagram photos
  • Cameo Hartz, @justcameo, maybe iMovie upload to youtube.com/cameohartz 
  • Katie Taflan, Twitter: @ColumbiaCCE
  • Jesse Wingate, Twitter: @Jawingate
  • Liz King, Twitter: @lizkingevents
  • Eva Kubu, Twitter @eva_kubu and @princetoncareer
  • Lauren DeSoiza, Twitter @Remshy 

 

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